Rethinking Public Relations: The Spin and the Substance
Publisher: Routledge | ISBN: 0415217598 | edition 2000 | CHM | 240 pages | 1,17 mb
PR is a huge UK industry with up to 50,000 jobs, a poor reputation yet a pervasive influence on politics and markets. Historically, it has been mostly weak propaganda and market boosterism, yet it escapes sustained academic scrutiny. PR needs reform because it will not go away, and because it continues to grow. It must become reasoned persuasion. Until that happens via voicing more competitive group intermediation and internal reform, it stands convicted as charged: contributing to communicative inequality in liberal, democratic, market democracies.