Managerial Economics: Applications, Strategy and Tactics by James R. McGuigan, R. Charles Moyer, Frederick H.deB. Harris
Publisher: South-Western College Pub | 2010 | ISBN: 1439079234 | 768 pages | PDF | 15,7 MB
Packed with powerful examples from actual managers, MANAGERIAL ECONOMICS, 12e teaches you how to think analytically – and make better business decisions. Written by a seasoned and well-respected author team, Managerial Economics equips readers with the economic tools to avoid analytic pitfalls and become more effective managers. Drawing from more than 300 real-world applications, the authors illustrate how actual managers apply economic theories and techniques to solve real business problems. Current, comprehensive, and cutting edge, this new edition includes extensive coverage of the latest analytical tools in managerial economics, including game-theoretic tactics, information economics, and organizational architecture.