Service Design By Andy Polaine, Lavrans Løvlie, Ben Reason
2013 | 216 Pages | ISBN: 1933820330 | PDF + EPUB | (15,4 + 32,5) MB
We have unsatisfactory experiences when we use banks, buses, health services and insurance companies. They don't make us feel happier or richer. Why are they not designed as well as the products we love to use such as an Apple iPod or a BMW?