Philip Kotler Marketing Management 2015

A Framework for Marketing Management, 6th Edition  eBooks & eLearning

Posted by interes at Jan. 22, 2017
A Framework for Marketing Management, 6th Edition

A Framework for Marketing Management, 6th Edition by Philip T Kotler, Kevin Lane Keller
English | 2016 | ISBN: 1292093145, 0133871312, 9332575398 | 344 pages | PDF | 7,4 MB

Philip Kotler, Kevin Lane Keller - Marketing Management (12th Edition)  eBooks & eLearning

Posted by rotten comics at Oct. 23, 2016
Philip Kotler, Kevin Lane Keller - Marketing Management (12th Edition)

Philip Kotler, Kevin Lane Keller - Marketing Management (12th Edition)
2006 | ISBN: 8120327993, 0131457578 | English | 816 pages | PDF | 94 MB

Marketing Management (repost)  eBooks & eLearning

Posted by andr1078 at Sept. 6, 2016
Marketing Management (repost)

Kevin Lane Keller, Dr Philip Kotler, Kevin Lane Keller, Philip Kotler "Marketing Management"
Publisher: Pearson Education Limited | English | 2015 | ISBN: 1292092629 | 832 pages | PDF | 41.1 MB

For undergraduate and graduate courses in marketing management. The gold standard for today's marketing management. Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.

Marketing Management by Philip Kotler  eBooks & eLearning

Posted by tanas.olesya at Oct. 20, 2015
Marketing Management by Philip Kotler

Marketing Management by Philip Kotler
English | 9 Apr. 2009 | ISBN: 0273718568 | 928 Pages | PDF | 39 MB

The American edition of Marketing Management is the world's leading marketing text because its content and organization consistently reflect changes in marketing theory and practice .
Philip Kotler, "Le Marketing selon Kotler ou Comment créer, conquérir, et dominer un marché" (repost)

Philip Kotler, "Le Marketing selon Kotler ou Comment créer, conquérir, et dominer un marché"
Publisher: Village Mondial | 2000 | ISBN: 2842110625 | English | PDF | 256 pages | 114.96 Mb

Pour qui s'intéresse, même de loin, au marketing, il n'est nul besoin de présenter Philip Kotler. La pensée et les écrits "kotlériens" ont, depuis plus de trente ans, eu tellement d'influence sur des générations d'étudiants et de praticiens que certains, comme le célèbre consultant Al Ries, père de la notion de positionnement, ont pu écrire que Philip Kotler est le marketing. …

Essentials of Marketing Management (repost)  eBooks & eLearning

Posted by libr at April 9, 2017
Essentials of Marketing Management (repost)

Essentials of Marketing Management by Geoffrey Lancaster and Lester Massingham
English | 2010 | ISBN: 0415553474 | 552 pages | PDF | 6 MB

Marketing Management: A Decision-making Approach (repost)  eBooks & eLearning

Posted by libr at April 9, 2017
Marketing Management: A Decision-making Approach (repost)

Pingali Venugopal, "Marketing Management: A Decision-making Approach"
English | 2010 | ISBN: 8132104714 | 260 pages | PDF | 1,2 MB

Worldwide Casebook In Marketing Management  eBooks & eLearning

Posted by readerXXI at March 29, 2017
Worldwide Casebook In Marketing Management

Worldwide Casebook In Marketing Management
by Luiz Moutinho
English | 2016 | ISBN: 9814689602 | 925 Pages | PDF | 7 MB

Worldwide Casebook in Marketing Management comprises a large collection of case studies in marketing and business management.

Global Marketing Management, 7th Edition  eBooks & eLearning

Posted by AlenMiler at Feb. 16, 2017
Global Marketing Management, 7th Edition

Global Marketing Management, 7th Edition by Masaaki (Mike) Kotabe
English | 2016 | ISBN: 1119298849 | 700 Pages | PDF (True) | 12.31 MB

The 7th Edition of Global Marketing Management prepares students to become effective managers overseeing global marketing activities in an increasingly competitive environment.

Strategic Marketing Management: Planning, Implementation and Control [Repost]  eBooks & eLearning

Posted by hill0 at Feb. 15, 2017
Strategic Marketing Management: Planning, Implementation and Control [Repost]

Strategic Marketing Management: Planning, Implementation and Control by Richard M.S. Wilson
English | 30 Nov. 2004 | ISBN: 0750659386 | 882 Pages | PDF | 11.04 MB

This third edition of Strategic Marketing Management confirms it as the classic textbook on the subject. Its step- by- step approach provides comprehensive coverage of the five key strategic stages: