Philip Kotler Marketing Management 2015

A Framework for Marketing Management, 6th Edition  eBooks & eLearning

Posted by interes at Jan. 22, 2017
A Framework for Marketing Management, 6th Edition

A Framework for Marketing Management, 6th Edition by Philip T Kotler, Kevin Lane Keller
English | 2016 | ISBN: 1292093145, 0133871312, 9332575398 | 344 pages | PDF | 7,4 MB

Philip Kotler, Kevin Lane Keller - Marketing Management (12th Edition)  eBooks & eLearning

Posted by rotten comics at Oct. 23, 2016
Philip Kotler, Kevin Lane Keller - Marketing Management (12th Edition)

Philip Kotler, Kevin Lane Keller - Marketing Management (12th Edition)
2006 | ISBN: 8120327993, 0131457578 | English | 816 pages | PDF | 94 MB

Marketing Management (repost)  eBooks & eLearning

Posted by andr1078 at Sept. 6, 2016
Marketing Management (repost)

Kevin Lane Keller, Dr Philip Kotler, Kevin Lane Keller, Philip Kotler "Marketing Management"
Publisher: Pearson Education Limited | English | 2015 | ISBN: 1292092629 | 832 pages | PDF | 41.1 MB

For undergraduate and graduate courses in marketing management. The gold standard for today's marketing management. Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.

The Quintessence of Strategic Management, Second Edition  eBooks & eLearning

Posted by Underaglassmoon at July 3, 2016
The Quintessence of Strategic Management, Second Edition

The Quintessence of Strategic Management: What You Really Need to Know to Survive in Business, Second Edition
Springer | Business & Management | Sep 21 2016 | ISBN-10: 3662484897 | 113 pages | pdf | 2.75 mb

Authors: Kotler, Philip, Berger, Roland, Bickhoff, Nils
Written by leading experts in strategic management
Provides a basic yet complete understanding of strategy and the process of strategic management
Maintains the right balance between state-of-the-art research and practical hints from insiders

Marketing Management by Philip Kotler  eBooks & eLearning

Posted by tanas.olesya at Oct. 20, 2015
Marketing Management by Philip Kotler

Marketing Management by Philip Kotler
English | 9 Apr. 2009 | ISBN: 0273718568 | 928 Pages | PDF | 39 MB

The American edition of Marketing Management is the world's leading marketing text because its content and organization consistently reflect changes in marketing theory and practice .
Philip Kotler, "Le Marketing selon Kotler ou Comment créer, conquérir, et dominer un marché" (repost)

Philip Kotler, "Le Marketing selon Kotler ou Comment créer, conquérir, et dominer un marché"
Publisher: Village Mondial | 2000 | ISBN: 2842110625 | English | PDF | 256 pages | 114.96 Mb

Pour qui s'intéresse, même de loin, au marketing, il n'est nul besoin de présenter Philip Kotler. La pensée et les écrits "kotlériens" ont, depuis plus de trente ans, eu tellement d'influence sur des générations d'étudiants et de praticiens que certains, comme le célèbre consultant Al Ries, père de la notion de positionnement, ont pu écrire que Philip Kotler est le marketing. …

Strategic Marketing Management and Tactics in the Service Industry  eBooks & eLearning

Posted by Underaglassmoon at May 23, 2018
Strategic Marketing Management and Tactics in the Service Industry

Strategic Marketing Management and Tactics in the Service Industry
IGI Global | English | 2017 | ISBN-10: 1522524754 | 393 pages | PDF, EPUB | 6.30 + 12.50 MB

by Tulika Sood (Author, Editor)

The Experience Logic as a New Perspective for Marketing Management  eBooks & eLearning

Posted by AvaxGenius at April 13, 2018
The Experience Logic as a New Perspective for Marketing Management

The Experience Logic as a New Perspective for Marketing Management: From Theory to Practical Applications in Different Sectors By Tonino Pencarelli
English | PDF,EPUB | 2018 | 221 Pages | ISBN : 3319775499 | 3.53 MB

This book provides stimulating insights into the ways in which the adoption of experience logic can revitalize marketing perspectives and stimulate novel approaches to the creation and delivery of value. The first part of the book, which has a theoretical focus, reviews the international literature and offers conceptual observations on the experiential perspective. Suggestions are made on how experience logic can act as a new driver for the management of marketing processes in firms within the context of the experience economy.

Marketing Management  eBooks & eLearning

Posted by AlenMiler at March 31, 2018
Marketing Management

Marketing Management (Int'l Ed) by Mark Johnston
English | 16 Apr. 2014 | ISBN: 1259094979, 9814738638 | 576 Pages | PDF | 11.44 MB
Public Marketing: Marketing-Management für den öffentlichen Sektor (4th Edition)

Public Marketing: Marketing-Management für den öffentlichen Sektor (4th Edition) by Stefanie Wesselmann, Bettina Hohn
German | 2017 | ISBN: 3658021314 | 198 Pages | PDF | 9.8 MB

Dieses Lehrbuch vermittelt fundiert und gut verständlich die theoretischen Grundlagen des öffentlichen Marketing.