Pharmaceutical Marketing

Pharmaceutical Marketing: A Practical Guide (repost)  eBooks & eLearning

Posted by Veslefrikk at Sept. 9, 2014
Pharmaceutical Marketing: A Practical Guide (repost)

Pharmaceutical Marketing: A Practical Guide By Dimitris Dogramatzis
Publisher: Inf or ma Healt hcare 2002 | 400 Pages | ISBN: 157491118X | PDF | 15 MB

Pharmaceutical Marketing: A Practical Guide (Repost)  eBooks & eLearning

Posted by Veslefrikk at Dec. 20, 2012
Pharmaceutical Marketing: A Practical Guide (Repost)

Pharmaceutical Marketing: A Practical Guide
Publisher: Inf or ma Healt hcare 2002 | 400 Pages | ISBN: 157491118X | PDF | 15 MB

Designed as a practical guide for the pharmaceutical industry, Pharmaceutical Marketing applies cutting-edge marketing concepts and tools to the real-world intricacies of marketing a heavily regulated product whose success is determined not by the actual end-user, but by various industry stakeholders.

Pharmaceutical Marketing: A Practical Guide  eBooks & eLearning

Posted by lout at Feb. 10, 2011
Pharmaceutical Marketing: A Practical Guide

Pharmaceutical Marketing: A Practical Guide By Dimitris Dogramatzis
Publisher: Inf or ma Healt hcare 2002 | 400 Pages | ISBN: 157491118X | PDF | 15 MB

Pharmaceutical Marketing "A Practical Guide"  eBooks & eLearning

Posted by Romeil at Oct. 22, 2008
Pharmaceutical Marketing "A Practical Guide"

Pharmaceutical Marketing "A Practical Guide"
Informa Healthcare | Dimitris Dogramatzis | 1 Edition (October 1, 2001) | ISBN: 15749118X | Pages 400 | PDF | 16.2 Mb

Global Pharmaceutical Marketing: A Practical Guide to Codes and Compliance (repost)  eBooks & eLearning

Posted by Veslefrikk at Jan. 5, 2014
Global Pharmaceutical Marketing: A Practical Guide to Codes and Compliance (repost)

Global Pharmaceutical Marketing: A Practical Guide to Codes and Compliance
Pharmaceutical Press | 2007-10-27 | ISBN: 0853697175 | 218 pages | PDF | 1,3 MB

Healthcare Relationship Marketing: Strategy, Design and Measurement  eBooks & eLearning

Posted by DZ123 at Jan. 11, 2017
Healthcare Relationship Marketing: Strategy, Design and Measurement

Ira J. Haimowitz, "Healthcare Relationship Marketing: Strategy, Design and Measurement"
English | 2011 | ISBN: 0566092174 | PDF | pages: 260 | 7.4 mb

Pharmaceutical Freedom: Why Patients Have a Right to Self Medicate  eBooks & eLearning

Posted by ksveta6 at Aug. 17, 2017
Pharmaceutical Freedom: Why Patients Have a Right to Self Medicate

Pharmaceutical Freedom: Why Patients Have a Right to Self Medicate by Jessica Flanigan
2017 | ISBN: 0190684542 | English | 288 pages | PDF | 2 MB

Elements of Pharmaceutical Pricing by E. M. (Mick) Kolassa  eBooks & eLearning

Posted by tanas.olesya at July 13, 2015
Elements of Pharmaceutical Pricing by E. M. (Mick) Kolassa

Elements of Pharmaceutical Pricing by E. M. (Mick) Kolassa
English | Sep 5, 1997 | ISBN: 0789003341, 0789003333 | 122 Pages | PDF | 2 MB

Elements of Pharmaceutical Pricing shows account managers, product managers, marketing researchers, and other practitioners in the pharmaceutical industry how to improve your marketing and pricing skills.

Big Bucks, Big Pharma - Marketing Disease & Pushing Drugs (2006)  Video

Posted by angeoliver at Feb. 5, 2011
Big Bucks, Big Pharma - Marketing Disease & Pushing Drugs (2006)

Big Bucks, Big Pharma - Marketing Disease & Pushing Drugs (2006)
dvdrip | audio: mp3 @ 128 kbps | video: avi divx (4/5/6) 1424 kbps | duration: 01:08:22 | 759 MB

Big Bucks, Big Pharma pulls back the curtain on the multi-billion dollar pharmaceutical industry to expose the insidious ways that illness is used, manipulated, and in some instances created, for capital gain. Focusing on the industry's marketing practices, media scholars and health professionals help viewers understand the ways in which direct-to-consumer (DTC) pharmaceutical advertising glamorizes and normalizes the use of prescription medication, and works in tandem with promotion to doctors. Combined, these industry practices shape how both patients and doctors understand and relate to disease and treatment. Ultimately, Big Bucks, Big Pharma challenges us to ask important questions about the consequences of relying on a for-profit industry for our health and well-being.
Marketing and Customer Loyalty: The Extra Step Approach (International Series in Advanced Management Studies)

Marketing and Customer Loyalty: The Extra Step Approach (International Series in Advanced Management Studies) by Mauro Cavallone
English | 19 Jun. 2017 | ISBN: 3319519905 | 140 Pages | PDF | 2.58 MB

This book analyzes the evolution of marketing and the ways in which marketing actions can be rendered more effective, before setting out a new approach to marketing, termed The Extra Step (TES) in recognition of the importance that it attributes to the final extra step in enhancing the effectiveness of marketing efforts.