Pharmaceutical Marketing

Pharmaceutical Marketing: A Practical Guide (repost)  eBooks & eLearning

Posted by Veslefrikk at Sept. 9, 2014
Pharmaceutical Marketing: A Practical Guide (repost)

Pharmaceutical Marketing: A Practical Guide By Dimitris Dogramatzis
Publisher: Inf or ma Healt hcare 2002 | 400 Pages | ISBN: 157491118X | PDF | 15 MB

Pharmaceutical Marketing: A Practical Guide (Repost)  eBooks & eLearning

Posted by Veslefrikk at Dec. 20, 2012
Pharmaceutical Marketing: A Practical Guide (Repost)

Pharmaceutical Marketing: A Practical Guide
Publisher: Inf or ma Healt hcare 2002 | 400 Pages | ISBN: 157491118X | PDF | 15 MB

Designed as a practical guide for the pharmaceutical industry, Pharmaceutical Marketing applies cutting-edge marketing concepts and tools to the real-world intricacies of marketing a heavily regulated product whose success is determined not by the actual end-user, but by various industry stakeholders.

Pharmaceutical Marketing: A Practical Guide  eBooks & eLearning

Posted by lout at Feb. 10, 2011
Pharmaceutical Marketing: A Practical Guide

Pharmaceutical Marketing: A Practical Guide By Dimitris Dogramatzis
Publisher: Inf or ma Healt hcare 2002 | 400 Pages | ISBN: 157491118X | PDF | 15 MB

Pharmaceutical Marketing "A Practical Guide"  eBooks & eLearning

Posted by Romeil at Oct. 22, 2008
Pharmaceutical Marketing "A Practical Guide"

Pharmaceutical Marketing "A Practical Guide"
Informa Healthcare | Dimitris Dogramatzis | 1 Edition (October 1, 2001) | ISBN: 15749118X | Pages 400 | PDF | 16.2 Mb

Global Pharmaceutical Marketing: A Practical Guide to Codes and Compliance (repost)  eBooks & eLearning

Posted by Veslefrikk at Jan. 5, 2014
Global Pharmaceutical Marketing: A Practical Guide to Codes and Compliance (repost)

Global Pharmaceutical Marketing: A Practical Guide to Codes and Compliance
Pharmaceutical Press | 2007-10-27 | ISBN: 0853697175 | 218 pages | PDF | 1,3 MB

Healthcare Relationship Marketing: Strategy, Design and Measurement  eBooks & eLearning

Posted by DZ123 at Jan. 11, 2017
Healthcare Relationship Marketing: Strategy, Design and Measurement

Ira J. Haimowitz, "Healthcare Relationship Marketing: Strategy, Design and Measurement"
English | 2011 | ISBN: 0566092174 | PDF | pages: 260 | 7.4 mb

Elements of Pharmaceutical Pricing by E. M. (Mick) Kolassa  eBooks & eLearning

Posted by tanas.olesya at July 13, 2015
Elements of Pharmaceutical Pricing by E. M. (Mick) Kolassa

Elements of Pharmaceutical Pricing by E. M. (Mick) Kolassa
English | Sep 5, 1997 | ISBN: 0789003341, 0789003333 | 122 Pages | PDF | 2 MB

Elements of Pharmaceutical Pricing shows account managers, product managers, marketing researchers, and other practitioners in the pharmaceutical industry how to improve your marketing and pricing skills.

Big Bucks, Big Pharma - Marketing Disease & Pushing Drugs (2006)  Video

Posted by angeoliver at Feb. 5, 2011
Big Bucks, Big Pharma - Marketing Disease & Pushing Drugs (2006)

Big Bucks, Big Pharma - Marketing Disease & Pushing Drugs (2006)
dvdrip | audio: mp3 @ 128 kbps | video: avi divx (4/5/6) 1424 kbps | duration: 01:08:22 | 759 MB

Big Bucks, Big Pharma pulls back the curtain on the multi-billion dollar pharmaceutical industry to expose the insidious ways that illness is used, manipulated, and in some instances created, for capital gain. Focusing on the industry's marketing practices, media scholars and health professionals help viewers understand the ways in which direct-to-consumer (DTC) pharmaceutical advertising glamorizes and normalizes the use of prescription medication, and works in tandem with promotion to doctors. Combined, these industry practices shape how both patients and doctors understand and relate to disease and treatment. Ultimately, Big Bucks, Big Pharma challenges us to ask important questions about the consequences of relying on a for-profit industry for our health and well-being.

Big Pharma Marketing Malpractice (2015)  Games

Posted by Lebedev30 at June 16, 2017
Big Pharma   Marketing Malpractice (2015)

Big Pharma Marketing Malpractice (2015)
PC Game | Developer: Twice Circled / Positech Games | 269 MB
Languages: English
Version GOG: 1 07 11 (11171)
Genre: Simulation - Economic - Modern

Marketing and Customer Loyalty: The Extra Step Approach  eBooks & eLearning

Posted by AvaxGenius at May 10, 2017
Marketing and Customer Loyalty: The Extra Step Approach

Marketing and Customer Loyalty: The Extra Step Approach By Mauro Cavallone
English | PDF | 2017 | 135 Pages | ISBN : 3319519905 | 2.5 MB

This book analyzes the evolution of marketing and the ways in which marketing actions can be rendered more effective, before setting out a new approach to marketing, termed The Extra Step (TES) in recognition of the importance that it attributes to the final extra step in enhancing the effectiveness of marketing efforts.