New Rhetoric

The essays in this book examine the place of digital communications or "rhetoric" in modern culture. They suggest that, like the printing revolution before it, the internet is shaping tectonic cultural movement, but is currently caught between traditional technocratic ways of thinking, and the more unpredictable terrain of human behaviour.

Through a rhetorical analysis, this book explores how the parties in a coalition government create a united public front while preserving their distinct identities. After proposing an original framework