Capturing Loyalty: How to Measure, Generate, and Profit from Highly Satisfied Customers by John Larson, Bennett McClellan
English | September 30th, 2017 | ASIN: B07577VC55, ISBN: 1440856567 | 215 Pages | EPUB | 1.92 MB
Written by two highly successful business coaches and management consultants, this book explains how to improve profitability by focusing on turning a business's already satisfied customers into highly satisfied customers by removing their sense of risk. The authors also provide a fail-safe method for identifying the risks inherent in your business.