It’s pretty easy to write compelling stories about a headline making company. But what if your company isn’t figuring out how to shoot humans from one city to the next in a giant vacuum tube or curing cancer or cracking encryption codes? What if your company is, well, kind of boring? How do you produce exciting and engaging stories about the nap-inducing enterprise? Content marketing ace Laura Busche tells how in this video filled with tact, grace, humor, and plenty of pithy examples.