Marketing Communication

Le plan marketing-communication digital  eBooks & eLearning

Posted by ALGEROIS at Nov. 28, 2016
Le plan marketing-communication digital

Le plan marketing-communication digital
Dunod | Septembre 2016 | ISBN: 2100729624 | French | PDF | 202 pages | 26 MB
How to Market Your School: A Guide to Marketing, Communication, and Public Relations for School Administrators

How to Market Your School: A Guide to Marketing, Communication, and Public Relations for School Administrators by Johanna M. Lockhart
English | 2010 | ISBN: 1607097680, 1607097699 | 266 pages | PDF | 2 MB
Social Media and Integrated Marketing Communication: A Rhetorical Approach

Social Media and Integrated Marketing Communication: A Rhetorical Approach by Jeanne M. Persuit
English | 2013 | ISBN: 0739171135 | ISBN-13: 9780739171134 | 134 pages | EPUB | 0,33 MB

Social Media and Integrated Marketing Communication: A Rhetorical Approach explores social media in the areas of corporate identity, brand narratives, and crisis response from a rhetorical perspective.
Advertising Age: The Principles of Advertising and Marketing Communication at Work

Dr Esther Thorson, Margaret Duffy, "Advertising Age: The Principles of Advertising and Marketing Communication at Work"
English | ISBN: 1111528756 | 2012 | 224 pages | PDF | 6 MB
Marketing Communication: New Approaches, Technologies, and Styles (repost)

Marketing Communication: New Approaches, Technologies, and Styles
Oxford University Press | 2006 | ISBN: 0199276951 | Pages: 320 | PDF | 1.46 MB
Allan J. Kimmel - Marketing Communication: New Approaches, Technologies, and Styles

Allan J. Kimmel - Marketing Communication: New Approaches, Technologies, and Styles
Oxford University Press | 2006 | ISBN: 0199276951 | Pages: 320 | PDF | 1.46 MB
Publicidad, Promocion y Comunicacion Integral en Marketing (College) (Spanish Edition)

Publicidad, Promocion y Comunicacion Integral en Marketing (College) (Spanish Edition) by Kenneth Clow
Spanish | Jan. 1, 2010 | ISBN: 6074426309 | 471 Pages | PDF | 6 MB

A fundamental book to understand the importance of combining all marketing communication (CIM) and how it is produced and transmitted. It addresses the avant guard tendencies of advertising, and how it applies to modern marketing and advertising.

Strategic Integrated Marketing Communications [Repost]  eBooks & eLearning

Posted by tanas.olesya at Oct. 17, 2016
Strategic Integrated Marketing Communications [Repost]

Strategic Integrated Marketing Communications by Larry Percy
English | 25 Apr. 2008 | ISBN: 0750679808 | 322 Pages | PDF | 5 MB

This exciting and comprehensive new textbook deals with all aspects of integrated marketing communication from a strategic perspective.
Marketing Communications: Offline and Online Integration, Engagement and Analytics

Marketing Communications: Offline and Online Integration, Engagement and Analytics by P. R. Smith
English | Feb 28, 2016 | ISBN: 0749473401 | 600 Pages | AZW3/MOBI/EPUB/PDF (conv) | 38.75 MB

Presenting modern marketing communication theories and tools in an accessible and jargon-free way, this new sixth edition of Marketing Communications, has been updated to specifically focus on integrating online and offline techniques with a social media approach.
Street Marketing: The Future of Guerrilla Marketing and Buzz

Street Marketing: The Future of Guerrilla Marketing and Buzz by Marcel Saucet
English | 29 Sept. 2015 | ISBN: 1440838380 | 194 Pages | True AZW3 (Kindle)/(EPUB/PDF conv) | 4.81 MB

This compelling book shows companies new methods of marketing communication that will break through the noise created by the competition and allow them to differentiate their offerings and their brands.