Marketing Communication

Marketing Communication Policies  eBooks & eLearning

Posted by tanas.olesya at Jan. 10, 2017
Marketing Communication Policies

Marketing Communication Policies by Rainer Busch
English | 30 Oct. 2006 | ISBN: 3540373225 | 265 Pages | PDF | 7 MB

By summing up the authors’ lectures on Marketing Communications, this work introduces its users to the fundamental knowledge that is indispensable in this complex and exciting field of Marketing.

Le plan marketing-communication digital  eBooks & eLearning

Posted by ALGEROIS at Nov. 28, 2016
Le plan marketing-communication digital

Le plan marketing-communication digital
Dunod | Septembre 2016 | ISBN: 2100729624 | French | PDF | 202 pages | 26 MB

Advertising Age: The Principles of Advertising and Marketing Communication at Work  eBooks & eLearning

Posted by nebulae at July 23, 2015
Advertising Age: The Principles of Advertising and Marketing Communication at Work

Dr Esther Thorson, Margaret Duffy, "Advertising Age: The Principles of Advertising and Marketing Communication at Work"
English | ISBN: 1111528756 | 2012 | 224 pages | PDF | 6 MB
How to Market Your School: A Guide to Marketing, Communication, and Public Relations for School Administrators

How to Market Your School: A Guide to Marketing, Communication, and Public Relations for School Administrators by Johanna M. Lockhart
English | 2010 | ISBN: 1607097680, 1607097699 | 266 pages | PDF | 2 MB

Marketing Communication: New Approaches, Technologies, and Styles (repost)  eBooks & eLearning

Posted by Veslefrikk at June 27, 2014
Marketing Communication: New Approaches, Technologies, and Styles (repost)

Marketing Communication: New Approaches, Technologies, and Styles
Oxford University Press | 2006 | ISBN: 0199276951 | Pages: 320 | PDF | 1.46 MB

Social Media and Integrated Marketing Communication: A Rhetorical Approach  eBooks & eLearning

Posted by interes at Jan. 23, 2014
Social Media and Integrated Marketing Communication: A Rhetorical Approach

Social Media and Integrated Marketing Communication: A Rhetorical Approach by Jeanne M. Persuit
English | 2013 | ISBN: 0739171135 | ISBN-13: 9780739171134 | 134 pages | EPUB | 0,33 MB

Social Media and Integrated Marketing Communication: A Rhetorical Approach explores social media in the areas of corporate identity, brand narratives, and crisis response from a rhetorical perspective.
Allan J. Kimmel - Marketing Communication: New Approaches, Technologies, and Styles

Allan J. Kimmel - Marketing Communication: New Approaches, Technologies, and Styles
Oxford University Press | 2006 | ISBN: 0199276951 | Pages: 320 | PDF | 1.46 MB

Fundamentals of School Marketing  eBooks & eLearning

Posted by Underaglassmoon at Sept. 20, 2017
Fundamentals of School Marketing

Fundamentals of School Marketing
Rowman & Littlefield | English | 2016 | ISBN-10: 1475829957 | 154 pages | PDF | 5.81 mb

by Johanna M. Lockhart (Author)

Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing?  eBooks & eLearning

Posted by Jeembo at Sept. 6, 2017
Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing?

Celebrating America's Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing?: Proceedings of the 2015 Academy of Marketing Science (AMS) Annual Conference by Kacy Kyungok Kim
English | 2016 | ISBN: 3319266462 | 1006 Pages | PDF | 51.0 MB

This book contains the full proceedings of the 2015 Academy of Marketing Science Annual Conference held in Denver, Colorado.
Business-to-Business Marketing Communications: Value and Efficiency Considerations in Recessionary Times

Business-to-Business Marketing Communications: Value and Efficiency Considerations in Recessionary Times By Ioannis Rizomyliotis, Kleopatra Konstantoulaki, Ioannis Kostopoulos
English | PDF | 2017 | 98 Pages | ISBN : 331958782X | 2 MB

This book addresses the rapidly changing Business-to-Business (B2B) marketing communication landscape, in particular the shrinking of marketing budgets and the increasing demand for measurable results. Despite the rapid drop of print media usage, the authors suggest the need for increased accountability for the use of advertising media and highlight ways to boost effectiveness. The book provides a robust analysis of the current B2B environment along with a research-informed illustration of the future.