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Lung Cancer and Personalized Medicine: Current Knowledge and Therapies (Advances in Experimental Medicine and Biology) by Aamir Ahmad English | 31 Dec. 2015 | ISBN: 3319242210 | 244 Pages | EPUB | 1.82 MB
This, the first of two volumes on personalized medicine in lung cancer, touches on the core issues related to the understanding of lung cancer―statistics and epidemiology of lung cancer―along with the incidence of lung cancer in non-smokers.
Cross Cultural Issues in Consumer Science and Consumer Psychology: Current Perspectives and Future Directions ByHester van Herk, Carlos J. Torelli English | PDF,EPUB | 2017 | 220 Pages | ISBN : 3319650904 | 4.2 MB
This integrative volume identifies and defines cross-cultural issues in consumer psychology and consumer science as the world becomes an increasingly global marketplace. An international panel of experts analyzes current trends in consumer behavior across diverse countries worldwide and across cultural groups within countries, depicting commonly-used cross-cultural frameworks and research methods.