Back to the Future: Using Marketing Basics to Provide Customer Value: Proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference By Nina Krey English | PDF,EPUB | 2017 (2018 Edition) | 758 Pages | ISBN : 3319660225 | 18.94 MB
This proceedings volume presents timely research and insights on the advancement of marketing’s basic premise—providing greater levels of customer value. In recent years, both marketing scholars and practitioners have witnessed great advancements in technology and methodologies associated with big data, with location-based marketing centered on mobile apps and the real-time tracking of consumer behavior, and with innovations and enhancements in communications utilizing the continually growing presence of social media.
Progress in Photon Science: Basics and Applications (Springer Series in Chemical Physics) by Kaoru Yamanouchi English | 26 Jun. 2017 | ISBN: 3319524305 | 288 Pages | EPUB | 10.58 MB
This book features chapters based on lectures presented by world-leading researchers of photon science from Russia and Japan at the first “STEPS Symposium on Photon Science” held in Tokyo in March 2015. It describes recent progress