International Marketing

The SAGE Handbook of International Marketing  

Posted by AlenMiler at July 8, 2015
The SAGE Handbook of International Marketing

The SAGE Handbook of International Marketing by Masaaki Kotabe
English | 5 Jan. 2009 | ISBN: 1412934281 | 568 Pages | AZW4/PDF (True) | 12.2 MB/7.74 MB

Over the past two decades; the nature of international marketing has faced huge change. Increasingly challenged with the unprecedented emergence of globally integrated, yet geographically scattered activities multinational marketing has had to respond accordingly.

Lynda - International Marketing Fundamentals  

Posted by U.N.Owen at Feb. 18, 2015
Lynda - International Marketing Fundamentals

Lynda - International Marketing Fundamentals
874MB | Duration: 1h 59m | Video: AVC (.mp4) 1280x720 30fps | Audio: AAC 48KHz 2ch
Genre: eLearning | Level: Appropriate for all | Language: English

Learn how to evaluate international markets and determine the best approaches for marketing your products and services overseas. Author Doug Ladd, an international marketing expert experienced in both emerging and established countries, first charts the rise of the global consumer and the marketer's roles in international expansions.
International Marketing: Strategy and Theory, 4th edition (repost)

International Marketing: Strategy and Theory, 4th edition by John Shaw, Sak Onkvisit
English | 2004 | ISBN: 0415311330, 0415311322 | 624 pages | PDF | 14,9 MB

Marketing is a universal activity that is widely applicable, regardless of the political, social or economic systems of a particular country. However, this doesn't mean that consumers in different parts of the world should be satisified in the same way.

International Marketing, 15 edition (repost)  

Posted by interes at Jan. 29, 2014
International Marketing, 15 edition (repost)

International Marketing, 15 edition by Philip Cateora
English | 2010 | ISBN: 007352994X | 742 pages | PDF | 29 MB

Cateora and Graham’s International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged.

International Marketing, 8 edition (repost)  

Posted by libr at Jan. 12, 2014
International Marketing, 8 edition (repost)

International Marketing, 8 edition by Michael R. Czinkota, Ilkka A. Ronkainen
English | 2006 | ISBN: 0324317026 | 720 pages | PDF | 14,3 MB

INTERNATIONAL MARKETING is an innovative up-to-date text ideal for anyone seeking success in this fast-paced field. You will discover topics ranging from beginning start-up operations to confronting giant global marketers. With this in-depth text, you will be prepared to conquer the international business world!

International Marketing, 15th edition (repost)  

Posted by fdts at Jan. 5, 2014
International Marketing, 15th edition (repost)

International Marketing, 15th edition
by Philip Cateora
English | 2010 | ISBN: 007352994X | 742 pages | PDF | 28.58 MB
International Marketing: Strategy and Theory, 4th edition (repost)

John Shaw, Sak Onkvisit, "International Marketing: Strategy and Theory, 4th edition"
English | 2004 | ISBN: 0415311330, 0415311322 | 624 pages | PDF | 14,9 MB

Marketing is a universal activity that is widely applicable, regardless of the political, social or economic systems of a particular country. However, this doesn't mean that consumers in different parts of the world should be satisified in the same way.
International Marketing Management: Text and Cases (repost)

U. C. Mathur, "International Marketing Management: Text and Cases"
2008 | ISBN: 0761936408 | 596 pages | PDF | 3,8 MB

This is a basic text in International Marketing, a major knowledge area for students of management studies. This book attempts to make learning of the nuances of the subject easy and enjoyable for students. International trade, economic free trade zones, embargoes on exports, and tariff and non-tariff barriers that the companies face overseas form a major part of the book. In addition, the role of international organizations under the guidance of the United Nations has been given its due importance.

International Marketing, 15 edition (repost)  

Posted by libr at Dec. 10, 2012
International Marketing, 15 edition (repost)

Philip Cateora, "International Marketing, 15 edition"
2010 | ISBN: 007352994X | 742 pages | PDF | 29 MB

Cateora and Graham’s International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region. The 15th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools.

International Marketing, 8 edition (repost)  

Posted by interes at Oct. 24, 2012
International Marketing, 8 edition (repost)

Michael R. Czinkota, Ilkka A. Ronkainen, "International Marketing, 8 edition"
English | 2006 | ISBN: 0324317026 | 720 pages | PDF | 14,3 MB

INTERNATIONAL MARKETING is an innovative up-to-date text ideal for anyone seeking success in this fast-paced field. You will discover topics ranging from beginning start-up operations to confronting giant global marketers. With this in-depth text, you will be prepared to conquer the international business world!