Michael R. Czinkota, Ilkka A. Ronkainen, "International Marketing, 8 edition"
S—t.h-W—t.e.rn C—g.e P-b | 2006 | ISBN: 0324317026 | 720 pages | PDF | 14,3 MB
INTERNATIONAL MARKETING is an innovative up-to-date text ideal for anyone seeking success in this fast-paced field. You will discover topics ranging from beginning start-up operations to confronting giant global marketers. With this in-depth text, you will be prepared to conquer the international business world!