Marketing with Smart Machines: Customer Interaction in the Algorithmic Economy
2017 | English | ISBN-10: 1530554357 | 194 pages | PDF + EPUB (conv) | 6.29 Mb
Computers beat humans in chess, Jeopardy! and the complex game of Go. They drive cars and give life-saving advice to doctors. We’re poised on the brink of a new era of smart machines that will revolutionize all aspects of society—including marketing.