INSPIRED: How to Create Tech Products Customers Love, 2nd Edition by Marty Cagan
English | December 4th, 2017 (2018 Edition) | ISBN: 1119387507, 9781119387503, 9781119387541 | 370 Pages | True PDF | 1.89 MB
How do today’s most successful tech companies—Amazon, Google, Facebook, Netflix, Tesla—design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than the vast majority of tech companies. In INSPIRED, technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers will love—and that will work for your business.