How to Compose Popular Songs That Will Sell is the fifth solo studio album from Irish singer, Bob Geldof. It was released on 12 October 2010. How to Compose Popular Songs That Will Sell is Geldof's first album since 2001's Sex, Age & Death, and marks his return to the Mercury Records label. The album reached no. 89 on the UK Albums Chart in its week of entry on 13 February 2011.