Internet Economics: Understanding Digital and New Media Markets by Paolo Cellini
English | 27 Jan. 2016 | ASIN: B01B5EHSI6 | 455 Pages | AZW3/EPUB/PDF (conv) | 21.11 MB
Internet economics is a systematic review about Internet industry and economy. The World Wide Web is analyzed, utilizing an extensive and comprehensive statistical data/literature review, both as medium and as meta-platform giving the basis for a new and original perpesctive about historical evolution and technological trajectories. Internet markets, their perimeters and dimensions, are described in detail by means of the LIIF Model, a new conceptual framework that allows: a systematic mapping of market structure itself; supply and demand dynamics evolution; a taxonomy of product-services; a clearer understanding of the Internet phenomenon.