Customer Experience Management Schmitt

Customer Experience Management Rebooted: Are you an Experience brand or an Efficiency brand? [Repost]

Customer Experience Management Rebooted: Are you an Experience brand or an Efficiency brand? by Steven Walden
English | 10 Mar. 2017 | ISBN: 1349949043 | 260 Pages | PDF | 3.26 MB

Walden shows why most customer experience management fails to improve the customer’s real experience and how to concentrate on the subjective emotional perceptions that drive the customer’s actual “experience” rather than the quantitative service efficiency metrics gathered by most CX tools.
Customer Experience Management Rebooted: Are you an Experience brand or an Efficiency brand?

Customer Experience Management Rebooted: Are you an Experience brand or an Efficiency brand? by Steven Walden
English | 10 Mar. 2017 | ISBN: 1349949043 | 260 Pages | PDF | 3.26 MB

Walden shows why most customer experience management fails to improve the customer’s real experience and how to concentrate on the subjective emotional perceptions that drive the customer’s actual “experience” rather than the quantitative service efficiency metrics gathered by most CX tools.
Customer Experience Management Rebooted: Are you an Experience brand or an Efficiency brand?

Customer Experience Management Rebooted: Are you an Experience brand or an Efficiency brand? by Steven Walden
English | 31 Mar. 2017 | ISBN: 1349949043 | 260 Pages | PDF | 3.26 MB

Walden shows why most customer experience management fails to improve the customer’s real experience and how to concentrate on the subjective emotional perceptions that drive the customer’s actual “experience” rather than the quantitative service efficiency metrics gathered by most CX tools.
Customer Experience Management Rebooted: Are you an Experience brand or an Efficiency brand?

Customer Experience Management Rebooted: Are you an Experience brand or an Efficiency brand? by Steven Walden
English | 4 Apr. 2017 | ISBN: 1349949043 | 260 Pages | PDF | 3.26 MB

Walden shows why most customer experience management fails to improve the customer’s real experience and how to concentrate on the subjective emotional perceptions that drive the customer’s actual “experience” rather than the quantitative service efficiency metrics gathered by most CX tools.

Customer Experience  eBooks & eLearning

Posted by tanas.olesya at June 24, 2016
Customer Experience

Customer Experience: Forum Dienstleistungsmanagement von Manfred Bruhn
Deutsch | 4. Mai 2012 | ISBN: 3834940003 | 491 Seiten | PDF | 7 MB

Customer Experience Management (CEM) ist ein Prozess des strategischen Managements zur Gestaltung aller Kundenerlebnisse mit einem Unternehmen über sämtliche Kundenkontaktpunkte hinweg.
The Customer Experience Revolution: How Companies Like Apple, Amazon, and Starbucks Have Changed Business Forever

The Customer Experience Revolution: How Companies Like Apple, Amazon, and Starbucks Have Changed Business Forever by Jeofrey Bean, Sean Van Tyne
2011 | ISBN: 098266446X | English | 160 pages | EPUB | 0.25 MB

Social Customer Experience: Engage and Retain Customers through Social Media  eBooks & eLearning

Posted by nebulae at April 30, 2014
Social Customer Experience: Engage and Retain Customers through Social Media

Dave Evans and Joe Cothrel, "Social Customer Experience: Engage and Retain Customers through Social Media"
English | ISBN: 1118826108 | 2014 | 384 pages | EPUB | 17 MB

Handbook on Brand and Experience Management  eBooks & eLearning

Posted by sasha82 at April 9, 2015
Handbook on Brand and Experience Management

Handbook on Brand and Experience Management by Bernd H. Schmitt, David L. Rogers
2009 | ISBN: 1847200079 | English | 315 pages | PDF | 8 MB
Customer Relationship Management (CRM). Überblick über ein neues Paradigma des Marketings (German Edition)

Customer Relationship Management (CRM). Überblick über ein neues Paradigma des Marketings (German Edition) by Christopher Holfeld
German | Feb. 4, 2015 | ASIN: B01LXTNRNZ | 21 Pages | PDF | 1 MB

Studienarbeit aus dem Jahr 2014 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 1,3, Johann Wolfgang Goethe-Universität Frankfurt am Main (Abteilung Marketing, Insb. Dienstleistungsmarketing Fachbereich Wirtschaftswissenschaften), Veranstaltung: Grundlagen der empirischen Kundendatenanalyse - Fundamentals of Empirical Analysis of Customer Data, Sprache: Deutsch, Abstract: Im Rahmen dieser Seminararbeit zu „Empirischer Kundendatenanalyse“ wird nun ein Lite-raturüberblick zum „Customer Relationship Managements“ gegeben.

Crafting the Customer Experience For People Not Like You  eBooks & eLearning

Posted by IrGens at July 14, 2017
Crafting the Customer Experience For People Not Like You

Crafting the Customer Experience For People Not Like You: How to Delight and Engage the Customers Your Competitors Don't Understand by Kelly McDonald
English | November 13, 2012 | ISBN: 1118360729 | EPUB | 208 pages | 1.9 MB