Tony Proctor, "Creative Problem Solving for Managers"
English | 1999 | ISBN: 0415196787, 0415196795, 0203017498 | 392 pages | PDF | 5,1 MB
This text provides an essential introduction to the ideas and skills of creative problem solving. It shows how and why people are blocked in their thinking, how this impairs the creative problem solving process and how creative problem solving techniques can help overcome these difficulties. Theories of creative thinking are critically examined and used to justify the variety of techniques which can be used to find insights into difficult management problems. Using case studies and case histories, together with extensive diagrams, examples and thought-provoking questions, this textbook provides the most up-to-date and extensive approach to this important topic.