Copy Advertising

No Copy Advertising (Repost)  

Posted by Veslefrikk at May 24, 2014
No Copy Advertising (Repost)

No Copy Advertising By Lazar Dzamic
Publisher: Rotovision 2001 | 160 Pages | ISBN: 2880465664 | PDF | 31 MB

No Copy Advertising  

Posted by lout at June 6, 2010
No Copy Advertising

No Copy Advertising By Lazar Dzamic
Publisher: Rotovision 2001 | 160 Pages | ISBN: 2880465664 | PDF | 31 MB

No Copy Advertising - Lazar Dzamic  

Posted by Yuisk at Feb. 2, 2009
No Copy Advertising - Lazar Dzamic

No Copy Advertising - Lazar Dzamic
English | Rockport Publishers | April 2003 | ISBN: 2880467403 | 160 pages | PDF | 35 Mb

No Copy Advertising  

Posted by SteveJobs at Sept. 26, 2008
No Copy Advertising

No Copy Advertising
Lazar Dzamic | English | Rockport Publishers (April 2003) | 160 pages | PDF | 30,6 MB

No Copy Advertising  

Posted by Yuisk at June 21, 2008
No Copy Advertising

No Copy Advertising - Lazar Dzamic
English | Rockport Publishers | April 2003 | ISBN: 2880467403 | 160 pages | PDF | 35 Mb


No-copy advertising does exactly what it says - promotes, publicises and sells without the use of words. Using examples from television, billboard, print and the Internet, Lazar Ozamic examines an intriguing variety of ads from the international arena. The unique relationship between consumer and brand - formed and developed by this method of advertising - is discussed, and (no)copywriters talk about their approach.
Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy That Grabs Their Attention and Compels Them to Buy

Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy That Grabs Their Attention and Compels Them to Buy
English | EPUB / MOBI | ISBN-10: 0814432514 | 2013 | 284 pages | 0.2 MB / 0.3 MB

With the rise of social networks, "Twitterized" attention spans, and new forms of video content, the techniques that worked in crafting attention-grabbing, clickable, and actionable online copy a few years ago are simply not as effective today. Thoroughly revised, the third edition of "Web Copy That Sells" gives readers proven methods for achieving phenomenal success with their online sales and marketing efforts. They will learn to: use psychological tactics that compel Web surfers to buy; create effective, highly-targeted Facebook ads; test copy to maximize response; write online marketing video scripts that sell; craft compelling copy for interactive advertising banners; produce high-converting video sales letters; and more.

Advertising Secrets of the Written Word (repost)  

Posted by MoneyRich at Dec. 10, 2015
Advertising Secrets of the Written Word (repost)

Advertising Secrets of the Written Word: The Ultimate Resource on How to Write Powerful Advertising Copy from One of America's Top Copywriters and Mail Order Entrepreneurs by Joseph Sugarman
English | Jun. 1998 | ISBN: 1891686003 | 312 Pages | PDF | 24 MB

There are a lot of great copywriters, but Joe Sugarman is the best. He knows how to build a story…
Book the Business: How to Make Big Money with Your Book Without Even Selling a Single Copy (Audiobook)

Book the Business: How to Make Big Money with Your Book Without Even Selling a Single Copy
May 6, 2014 | MP3 @ 48 Kbps | ASIN: B00KB4816U | Duration: 4 hrs and 10 mins | 90 MB
Genre: Audiobook in Business | Authors: Adam Witty, Dan Kennedy | Language: English

BOOK AUTHORSHIP for personal promotion, to create powerful ‘lead generation magnets’ for use in advertising, for securing favorable media attention and publicity, to promote a cause or philosophy, for fun or fame or fortune …is the most proven, most powerful activity a person can take!

Art And Copy (2009)  

Posted by Polik88 at Jan. 23, 2013
Art And Copy (2009)

Art And Copy (2009)
DVDRip | English | AVI/XVID 23.976 fps 961 Kbps | 640x352 | MP3 140 Kbps 48.0 khz | 1h 27mn | 695 MB
Genre: Documentary

I Want My MTV. Think Small. Just Do It. Got Milk? Where do these phrases come from? ART & COPY introduces the cultural visionaries who revolutionized advertising during the industry s golden age in the 1960s by creating slogans to live by and ads we all remember.

Creative Strategy in Advertising, 9 edition (repost)  

Posted by interes at Oct. 20, 2012
Creative Strategy in Advertising, 9 edition (repost)

Bonnie L. Drewniany, A. Jerome Jewler, "Creative Strategy in Advertising, 9 edition"
English | 2007 | ISBN: 0495095699 | 352 pages | PDF | 10,8 MB

CREATIVE STRATEGY IN ADVERTISING provides everything you need to be successful as an advertising professional in today's fast-changing media environment. Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, the text advances through the creative process step by step. It focuses first on the creative person, and then on strategy and problem solving. Complementing expert instruction with extensive examples of layouts and ad copy, this book gives you all the necessary tools to create winning advertising strategies.