Consumer Report

Chinese Consumer Survey 2008  eBooks & eLearning

Posted by lenami at Sept. 19, 2009
Chinese Consumer Survey 2008

Chinese Consumer Survey 2008
Publisher: McKinsey | ISBN: N/A | edition 2008 | PDF | 40 pages | 3,2 mb

Insights China by McKinsey and the Chinese Consumer Center launched the third annual Chinese Consumer Report today at a media briefing in Shanghai.
The report states that four major trends are reshaping China's consumer landscape: the growing importance of regional differences in consumer behavior; the emerging preference for premium products among affluent consumers; the changing ways that consumers choose brands; and new ways of connecting with consumers. The survey underscores the need for companies in China to tailor their marketing programs to address Chinese consumers' unique preferences.
China is a dynamic market that continuously challenges our assumptions and compels us to innovate. Over the 3 years that we have conducted our annual research into the Chinese consumer, we have witnessed the emergence of an increasingly discerning and sophisticated class of consumers.

Consumer Behaviour and Sustainable Fashion Consumption  eBooks & eLearning

Posted by AvaxGenius at June 22, 2018
Consumer Behaviour and Sustainable Fashion Consumption

Consumer Behaviour and Sustainable Fashion Consumption by Subramanian Senthilkannan Muthu
English | PDF,EPUB | 2018 (2019 Edition) | 101 Pages | ISBN : 9811312648 | 2.94 MB

This book analyses the importance of consumer behaviour in sustainable fashion and consumption. Consumer behaviour plays a major role in sustainability, and when it comes to textile products, a number of studies have shown that for certain product categories, consumer behaviour during use and disposal stages influences the entire life cycle impacts of the product more than the raw material and manufacturing stages. However green the production, the overall sustainability of a product depends on the consumers who use and dispose of it.
Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research, Third Edition

Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research, Third Edition by William O. Bearden and Richard G. Netemeyer
English | 2010 | ISBN: 1412980186 | 624 pages | PDF | 3,9 MB

Rocking the Ages: The Yankelovich Report on Generational Marketing  eBooks & eLearning

Posted by free4magazines at Aug. 18, 2015
Rocking the Ages: The Yankelovich Report on Generational Marketing

Rocking the Ages: The Yankelovich Report on Generational Marketing
Language: English | EPUB | ISBN-10: 0887309003 | 1998 | 338 pages | 2 MB

For almost forty years, Yankelovich Partners has helped America's biggest companies understand and reach their customers. Their breakthrough MONITOR studies-annual surveys that analyze the values, beliefs, attitudes, and expectations that shape consumer decisions-not only pinpoint current trends, but predict where the market will be in the future.
Consumer Culture and Postmodernism (Published in association with Theory, Culture & Society) (repost)

Consumer Culture and Postmodernism (Published in association with Theory, Culture & Society) by Mike Featherstone
English | ISBN: 1412910145 | 2007-08-10 | PDF | 232 pages | 1,7 Mb

The First Edition of this contemporary classic can claim to have put ‘consumer culture’ on the map, certainly in relation to postmodernism. Updated throughout, this expanded new edition includes a fully revised preface that explores the developments in consumer culture since the First Edition.

The Ethical Consumer (repost)  eBooks & eLearning

Posted by Veslefrikk at Jan. 19, 2014
The Ethical Consumer (repost)

The Ethical Consumer
Sage Publications Ltd | 2005-04-23 | ISBN: 141290353X | 280 pages | PDF | 1,25 MB
Annual Report on the OECD Guidelines for Multinational Enterprises 2009. Consumer Empowerment

Annual Report on the OECD Guidelines for Multinational Enterprises 2009. Consumer Empowerment
OECD | 20 May 2010 | ISBN: 9264075191 | 207 pages | PDF | 5 Mb

This edition focuses on consumer empowerment and responsible business conduct, notably the positive impact responsible consumers can exercise on international business behaviour through their purchasing decisions and OECD Guidelines for Multinational Enterprises’ role in promoting and protecting consumer interests.
Special attention is given to supply chains, financial institutions and climate change.
Research in Applied Linguistics: Becoming a Discerning Consumer by Fred L. Perry Jr.

Research in Applied Linguistics: Becoming a Discerning Consumer by Fred L. Perry Jr.
Publisher: Not Avail | Number Of Pages: 100 | Publication Date: 2005-07-01 | ISBN-10: 0805846840 | PDF | 1 Mb

This text provides a solid introduction to the foundations of research methods, with the goal of enabling students and professionals in the field of applied linguistics to become not just casual consumers of research who passively read bits and pieces of a research article, but discerning consumers able to effectively use published research for practical purposes in educational settings. All issues important for understanding and using published research for these purposes are covered. Key principles are illustrated with research studies published in refereed journals across a wide spectrum of applied linguistics.

Protecting Consumers in the Next Tech-ade: A Report  eBooks & eLearning

Posted by Pastilan at June 13, 2008
Protecting Consumers in the Next Tech-ade: A Report

Protecting Consumers in the Next Tech-ade: A Report
Federal Trade Commission | 2008 | ISBN 2008032800 | English | 50 pages | PDF | 1 MB

This is a time of extraordinary change: technology is transforming interpersonal and business communication, including marketing and advertising to consumers. Products are evolving as a result of innovation. Even the way consumers are paying for goods and services is being revolutionized, as electronic payment systems serve up new and inventive ways to exchange money. Indeed, some things that we have begun to take for granted existed, not very long ago, only in the realm of science fiction.
Marketing Food Brands: Private Label versus Manufacturer Brands in the Consumer Goods Industry [Repost]

Marketing Food Brands: Private Label versus Manufacturer Brands in the Consumer Goods Industry by Ranga Chimhundu
English | 29 May 2018 | ISBN: 3319758314 | 312 Pages | PDF | 2.68 MB