Marketing Renewable Energy: Concepts, Business Models and Cases By Carsten Herbes, Christian Friege English | PDF | 2017 | 398 Pages | ISBN : 3319464264 | 8.2 MB
This book answers questions such as: How do you market green electricity or bio-methane? What is the right price for renewable energy? How do the legal framework and customer preferences influence marketing strategies? Is direct marketing or online marketing the key to success?
Business Modeling for Life Science and Biotech Companies: Creating Value and Competitive Advantage with the Milestone Bridge (Routledge Studies in Innovation, Organization and Technology) by Alberto Onetti English | 2014 | ISBN: 0415874742 | 212 Pages | PDF | 2.13 MB