To make a change that can last a lifetime, you need to have all the support and information you can find. Educating, inspiring and motivating people is what the Body For Life Challenge is all about. Body for Life (BFL) is a 12-week nutrition and exercise program, and also an annual physique transformation competition. It was created by Bill Phillips, a former competitive bodybuilder and owner of EAS, a manufacturer of nutritional supplements. It has been popularized by a bestselling book of the same name.