Brands

Designing Luxury Brands: The Science of Pleasing Customers’ Senses  eBooks & eLearning

Posted by AvaxGenius at April 14, 2018
Designing Luxury Brands: The Science of Pleasing Customers’ Senses

Designing Luxury Brands: The Science of Pleasing Customers’ Senses by Diana Derval
English | PDF,EPUB | 2018 | 184 Pages | ISBN : 3319715550 | 9.28 MB

This book shows how to build successful luxury brands using the power of sensory science and neuro-physiology. The author introduces – based on inspiring business cases like Tesla, Louis Vuitton, Chanel, Hermès, Moncler, Louboutin, or Sofitel in industries such as Fashion, Automotive or Leisure – groundbreaking scientific methods - like the Derval Color Test® taken by over 10 million people - to predict luxury shoppers’ preferences and purchasing patterns and illustrates common and unique features of successful luxury brands. Through various practical examples and experiments, readers will be able to build, revamp, or expand luxury brands and look at luxury from a new angle.
Bricks to Clicks: Why Some Brands Will Thrive in E-Commerce and Others Won't (repost)

Bricks to Clicks: Why Some Brands Will Thrive in E-Commerce and Others Won't by David Feinleib
English | 22 Jun. 2017 | ISBN: 1484228049 | 156 Pages | PDF | 2.19 MB

Strong Brands, Strong Relationships  eBooks & eLearning

Posted by roxul at April 4, 2018
Strong Brands, Strong Relationships

Susan Fournier, "Strong Brands, Strong Relationships"
English | ISBN: 1138786829, 1138786837 | 2015 | 476 pages | PDF | 11 MB
Expand, Grow, Thrive: 5 Proven Steps to Turn Good Brands into Global Brands through the LASSO Method

Expand, Grow, Thrive: 5 Proven Steps to Turn Good Brands into Global Brands through the LASSO Method by Pete Canalichio
English | February 22nd, 2018 | ASIN: B075QGKQWC, ISBN: 1787437825 | 246 pages | EPUB | 2.91 MB

Using powerful storytelling and unique access to the personal perspectives of top-flight marketers who have developed truly world-class business growth programs, Pete Canalichio shows us how successful marketers have extended and expanded their brands, and the challenges they have had to overcome along the way.

Building Strong Brands  eBooks & eLearning

Posted by tarantoga at March 3, 2018
Building Strong Brands

David A. Aaker, "Building Strong Brands"
ISBN: 002900151X | 1995 | EPUB | 400 pages | 6 MB

Brand Management: Co-creating Meaningful Brands  eBooks & eLearning

Posted by Grev27 at Feb. 26, 2018
Brand Management: Co-creating Meaningful Brands

Michael Beverland, "Brand Management: Co-creating Meaningful Brands"
English | ISBN: 1473951976, 1473951984 | 2018 | EPUB | 416 pages | 7,9 MB

Luxury Brands in China and India  eBooks & eLearning

Posted by Jeembo at Feb. 21, 2018
Luxury Brands in China and India

Luxury Brands in China and India by Glyn Atwal, Douglas Bryson
English | 2017 | ISBN: 1137547138 | 256 Pages | PDF | 11.6 MB

This book provides an analysis of the luxury industry in two of the world’s biggest and evolving markets, and identifies and discusses the key issues and dynamics in transforming their luxury landscapes.
Sustainable Luxury Brands: Evidence from Research and Implications for Managers (Palgrave Advances in Luxury)

Sustainable Luxury Brands: Evidence from Research and Implications for Managers (Palgrave Advances in Luxury) by Cesare Amatulli
English | 7 Feb. 2017 | ISBN: 1137601582 | 262 Pages | EPUB | 910.97 KB

This book counteracts the claim that luxury and sustainability are conflicting concepts, and contends that they can successfully co-exist. Discussing key characteristics of luxury such as craftsmanship and preservation of artisan skills,

The Physics of Brand: Understand the Forces Behind Brands That Matter  eBooks & eLearning

Posted by tarantoga at Jan. 1, 2018
The Physics of Brand: Understand the Forces Behind Brands That Matter

Aaron Keller, Renee Marino, Dan Wallace, "The Physics of Brand: Understand the Forces Behind Brands That Matter"
ASIN: B01FYF59AQ, ISBN: 1440342679 | 2016 | AZW3 | 192 pages | 5 MB

Brands That Rock [Repost]  eBooks & eLearning

Posted by tanas.olesya at Dec. 14, 2017
Brands That Rock [Repost]

Brands That Rock: What Business Leaders Can Learn from the World of Rock and Roll by Roger Blackwell
English | 25 Sept. 2003 | ISBN: 0471455172 | 258 Pages | PDF | 2 MB

The unique ability of rock and roll to inspire fanatical supportfrom its customers is undeniable; the loyalty showered upon theRolling Stones, Elton John, Aerosmith, and others who create it,unmatched; and the lessons for corporate America, endless.