Brands

Gibt es noch Marken in der Zukunft?: Hybrid Brands - eine Zukunftsvision für starke Marken

Gibt es noch Marken in der Zukunft?: Hybrid Brands - eine Zukunftsvision für starke Marken by Christine Riedmann-Streitz
German | 11 May 2017 | ISBN: 3658161507 | 184 Pages | PDF | 3.4 MB

Die Autorin stellt ebenso eindringlich wie anschaulich dar, worauf Marken achten müssen, um in Zukunft nicht in die Gleichgültigkeitsfalle zu geraten und Verlust an Vertrauen und Bedeutsamkeit zu erleiden. Nach Jahrzehnten der Marken-Euphorie scheint eine Welt ohne Marken kaum vorstellbar. Was nicht bedeutet, dass dies nicht möglich ist.

YiThemes - YITH WooCommerce Brands Add-on v1.1.1  Graphics

Posted by ExLoader at April 14, 2017
YiThemes - YITH WooCommerce Brands Add-on v1.1.1

YiThemes - YITH WooCommerce Brands Add-on v1.1.1 | 1,31 MB

We all know the powerful benefits of selling products of well-known brands: brands are a guarantee for quality, they assure product recognition in customers' mind and generate an attitude of loyalty and retention which comes from established experience. YITH WooCommerce Brands Add-on allows you to introduce a brands system within your store, a rather common option these days, for any kind of product: from jewels to food, customers know which brand they trust and they will be more keen on purchasing it if they see it listed in your catalog!

How Cool Brands Stay Hot : Branding to Generations Y and Z, 3rd Edition  eBooks & eLearning

Posted by readerXXI at April 14, 2017
How Cool Brands Stay Hot : Branding to Generations Y and Z, 3rd Edition

How Cool Brands Stay Hot :
Branding to Generations Y and Z, 3rd Edition

by Joeri Van den Bergh and Mattias Behrer
English | 2016 | ISBN: 0749477172 | 310 Pages | PDF | 4.67 MB

This fully revised 3rd edition of How Cool Brands Stay Hot goes beyond the discussion of Generation Y, expanding its reach with an entirely new chapter on Generation Z and a detailed analysis of the impact that issues such as recession, social media and mobile marketing have had on these consumers.

Building Brand Authenticity: 7 Habits of Iconic Brands (repost)  eBooks & eLearning

Posted by libr at April 10, 2017
Building Brand Authenticity: 7 Habits of Iconic Brands (repost)

Building Brand Authenticity: 7 Habits of Iconic Brands by Michael Beverland
English | 2009 | ISBN: 0230580319 | 260 pages | PDF | 1,3 MB
Capture the Mindshare and the Market Share Will Follow: The Art and Science of Building Brands

L. Gill, "Capture the Mindshare and the Market Share Will Follow: The Art and Science of Building Brands"
2013 | ISBN-10: 113727851X | 244 pages | PDF | 3 MB

Brand Champions: How Superheroes bring Brands to Life (repost)  eBooks & eLearning

Posted by interes at March 27, 2017
Brand Champions: How Superheroes bring Brands to Life (repost)

Brand Champions: How Superheroes bring Brands to Life by Ian P. Buckingham
English | 2011 | ISBN: 0230220320 | 256 pages | PDF | 8,2 MB

The Physics of Brand: Understand the Forces Behind Brands That Matter  eBooks & eLearning

Posted by tarantoga at March 25, 2017
The Physics of Brand: Understand the Forces Behind Brands That Matter

Aaron Keller, Renee Marino, "The Physics of Brand: Understand the Forces Behind Brands That Matter"
ISBN: 1440342679 | 2016 | EPUB | 192 pages | 5 MB

Brand Breakout: How Emerging Market Brands Will Go Global (repost)  eBooks & eLearning

Posted by roxul at March 16, 2017
Brand Breakout: How Emerging Market Brands Will Go Global (repost)

Nirmalya Kumar, Jan-Benedict E.M Steenkamp, "Brand Breakout: How Emerging Market Brands Will Go Global"
2013 | ISBN: 1137276614 | 272 pages | EPUB | 3 MB

Creating Powerful Brands [Repost]  eBooks & eLearning

Posted by hill0 at Feb. 25, 2017
Creating Powerful Brands [Repost]

Creating Powerful Brands by Leslie de Chernatony
English | 29 Sept. 2010 | ISBN: 1856178498 | 510 Pages | PDF | 18.24 MB

This has long been the one book that students can rely on to get them thinking critically and strategically about branding. This new fourth edition is no exception. THE definitive introductory textbook for this crucial topic, it is highly illustrated and comes packed with over 50 brand-new, real examples of influential marketing campaigns.
Grüne Markenführung: Erfolgsfaktoren und Instrumente nachhaltiger Brands (Repost)

Oliver Errichiello und Arnd Zschiesche, "Grüne Markenführung: Erfolgsfaktoren und Instrumente nachhaltiger Brands"
German | ISBN: 3658132442 | 2016 | 196 pages | PDF | 4 MB