Brands

The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands, 2nd Edition

The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands, 2nd Edition by Jean-Noël Kapferer, Vincent Bastien
English | October 15, 2012 | ISBN: 0749464917 | EPUB | 408 pages | 2 MB
Fashion Branding and Communication: Core Strategies of European Luxury Brands (repost)

Fashion Branding and Communication: Core Strategies of European Luxury Brands (Palgrave Studies in Practice: Global Fashion Brand Management) by Byoungho Jin
English | 28 July 2017 | ISBN: 1137523425 | 208 Pages | PDF | 10.39 MB

This second volume in the Palgrave Studies in Practice: Global Fashion Management series focuses on core strategies of branding and communication of European luxury and premium brands. Brand is a critical asset many firms strive to establish, maintain, and grow. It is more so for fashion companies when consumers purchase styles,

Trademarks, Brands, and Competitiveness  eBooks & eLearning

Posted by roxul at June 3, 2017
Trademarks, Brands, and Competitiveness

Teresa da Silva Lopes, Paul Duguid, "Trademarks, Brands, and Competitiveness"
English | ISBN: 0415776937, 041563573X | 2010 | 268 pages | PDF | 5 MB

Greener Products: The Making and Marketing of Sustainable Brands (repost)  eBooks & eLearning

Posted by libr at May 26, 2017
Greener Products: The Making and Marketing of Sustainable Brands (repost)

Greener Products: The Making and Marketing of Sustainable Brands by Al Iannuzzi
English | 2011 | ISBN-10: 1439854319 | 222 pages | PDF | 4,6 MB

Brands With a Conscience: How to Build a Successful and Responsible Brand  eBooks & eLearning

Posted by Underaglassmoon at May 24, 2017
Brands With a Conscience: How to Build a Successful and Responsible Brand

Brands With a Conscience: How to Build a Successful and Responsible Brand
Kogan Page | English | 2016 | ISBN-10: 0749475447 | 240 pages | PDF | 2.83 mb

by Nicholas Ind (Editor), Sandra Horlings (Editor)

Bricks to Clicks: Why Some Brands Will Thrive in E-Commerce and Others Won't  eBooks & eLearning

Posted by hill0 at May 22, 2017
Bricks to Clicks: Why Some Brands Will Thrive in E-Commerce and Others Won't

Bricks to Clicks: Why Some Brands Will Thrive in E-Commerce and Others Won't by David Feinleib
English | 22 Jun. 2017 | ISBN: 1484228049 | 156 Pages | PDF | 2.19 MB

Learn how to sell online. Real-world case studies and market insights from the world's largest brands reveal what the best brands are doing right to win online. Gain knowledge of best practices that enable brands and retailers to survive and thrive in the dynamic, fast-paced, and highly competitive world of e-commerce.

Brand Society: How Brands Transform Management and Lifestyle (repost)  eBooks & eLearning

Posted by libr at May 14, 2017
Brand Society: How Brands Transform Management and Lifestyle (repost)

Brand Society: How Brands Transform Management and Lifestyle by Martin Kornberger
English | 2010 | ISBN: 0521726905 | 328 pages | PDF | 2,8 MB

Brand vs Wild: Building Resilient Brands for Harsh Business Environments [Audiobook]  eBooks & eLearning

Posted by tarantoga at May 13, 2017
Brand vs Wild: Building Resilient Brands for Harsh Business Environments [Audiobook]

Jonathan David Lewis, Grover Gardner (Narrator), "Brand vs Wild: Building Resilient Brands for Harsh Business Environments"
ASIN: B0725HX8WF | 2017 | MP3@64 kbps | ~06:04:00 | 173 MB
Fashion Branding and Communication: Core Strategies of European Luxury Brands (Palgrave Studies in Practice

Fashion Branding and Communication: Core Strategies of European Luxury Brands (Palgrave Studies in Practice: Global Fashion Brand Management) by Byoungho Jin
English | 28 July 2017 | ISBN: 1137523425 | 208 Pages | PDF | 10.39 MB

This second volume in the Palgrave Studies in Practice: Global Fashion Management series focuses on core strategies of branding and communication of European luxury and premium brands. Brand is a critical asset many firms strive to establish, maintain, and grow. It is more so for fashion companies when consumers purchase styles,
Sociometrics and Human Relationships: Analyzing Social Networks to Manage Brands, Predict Trends, and Improve Organizational Pe

Sociometrics and Human Relationships: Analyzing Social Networks to Manage Brands, Predict Trends, and Improve Organizational Performance by Peter A. Gloor
English | 4 May 2017 | ASIN: B01NB143PV | 200 Pages | AZW3 | 11.09 MB