Brands

The Business of Brands(Repost)  eBooks & eLearning

Posted by Nice_smile) at Jan. 13, 2017
The Business of Brands(Repost)

The Business of Brands by Jon Miller
English | 2004 | ISBN: 0470862599 | 286 Pages | PDF | 2.71 MB
Consumer-Citizens of China: The Role of Foreign Brands in the Imagined Future China

Consumer-Citizens of China: The Role of Foreign Brands in the Imagined Future China by Kelly Tian
English | June 9, 2013 | ISBN: 0415854628 | 168 Pages | PDF | 3 MB

A PDF version of this book is available for free in open access via as well as the OAPEN Library platform. It has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 3.0 license and is part of the OAPEN-UK research project.
This book presents a comprehensive examination of Chinese consumer behaviour and challenges the previously dichotomous interpretation of the consumption of Western and non-Western brands in China. The dominant position is that Chinese consumers are driven by a desire to imitate the lifestyles of Westerners and thereby advance their social standing locally. The alternative is that consumers reject Western brands as a symbolic gesture of loyalty to their nation-state.

The Activation Imperative: How to Build Brands and Business by Inspiring Action  eBooks & eLearning

Posted by Bayron at Dec. 27, 2016
The Activation Imperative: How to Build Brands and Business by Inspiring Action

The Activation Imperative: How to Build Brands and Business by Inspiring Action by William Rosen
English | 2016 | ISBN: 1442257040 | 222 pages | EPUB, MOBI | 2 MB, 3 MB
Romancing the Brand: How Brands Create Strong, Intimate Relationships with Consumers (repost)

Tim Halloran, "Romancing the Brand: How Brands Create Strong, Intimate Relationships with Consumers"
ISBN: 1118611284 | 2014 | EPUB | 272 pages | 853 KB

Brands and Branding, 2nd Edition (repost)  eBooks & eLearning

Posted by interes at Dec. 22, 2016
Brands and Branding, 2nd Edition (repost)

Brands and Branding, 2nd Edition by Rita Clifton
English | ISBN: 1846681197, 1576603504 | 2009 | EPUB | 284 pages | 5 MB
Get Started Creating Video Content With Your Smartphone for Bloggers, Small Businesses and Brands

Get Started Creating Video Content With Your Smartphone for Bloggers, Small Businesses and Brands
MP4 | Video: AVC 1280x720 | Audio: AAC 44KHz 2ch | Duration: 19M | 355 MB
Genre: eLearning | Language: English

If you are a blogger, a small business or a brand, and want to be found on the web, you are going to need some kind of video content.
Brand Bible: The Complete Guide to Building, Designing, and Sustaining Brands (repost)

Brand Bible: The Complete Guide to Building, Designing, and Sustaining Brands by Debbie Millman
English | 2012 | ISBN: 159253726X | 312 pages | PDF | 38 MB

Grüne Markenführung: Erfolgsfaktoren und Instrumente nachhaltiger Brands  eBooks & eLearning

Posted by nebulae at Nov. 12, 2016
Grüne Markenführung: Erfolgsfaktoren und Instrumente nachhaltiger Brands

Oliver Errichiello und Arnd Zschiesche, "Grüne Markenführung: Erfolgsfaktoren und Instrumente nachhaltiger Brands"
German | ISBN: 3658132442 | 2016 | 196 pages | PDF | 4 MB

Multisensuale Gestaltung der Ladenatmosphäre zur Profilierung von Store Brands  eBooks & eLearning

Posted by tanas.olesya at Oct. 25, 2016
Multisensuale Gestaltung der Ladenatmosphäre zur Profilierung von Store Brands

Multisensuale Gestaltung der Ladenatmosphäre zur Profilierung von Store Brands von Jenny Müller
Deutsch | 23. Juli 2012 | ISBN: 3834936456 | 388 Seiten | PDF | 6 MB

Im Fokus der Arbeit steht die zunehmende Verdrängung des stationären Einzelhandels durch das Internet und die Frage, wie sich physische Geschäfte hiergegen zur Wehr setzen können.

From Blog to Business: Content, Community, and Working with Brands  eBooks & eLearning

Posted by naag at Sept. 28, 2016
From Blog to Business: Content, Community, and Working with Brands

From Blog to Business: Content, Community, and Working with Brands
MP4 | Video: AVC 1280x720 | Audio: AAC 44KHz 2ch | Duration: 22M | 410MB
Genre: eLearning | Language: English

Join Bloglovin’ VP of Community & Support, Morgan Kaye, for a 20-minute overview of how to monetize your blog the authentic way.