Brands

Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands (Repost)

Douglas Holt, Douglas Cameron, "Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands"
2010 | pages: 404 | ISBN: 019958740X | PDF | 1,6 mb

Designing Luxury Brands: The Science of Pleasing Customers’ Senses (Repost)  eBooks & eLearning

Posted by AvaxGenius at June 9, 2018
Designing Luxury Brands: The Science of Pleasing Customers’ Senses (Repost)

Designing Luxury Brands: The Science of Pleasing Customers’ Senses by Diana Derval
English | EPUB | 2018 | 184 Pages | ISBN : 3319715550 | 3.27 MB

This book shows how to build successful luxury brands using the power of sensory science and neuro-physiology. The author introduces – based on inspiring business cases like Tesla, Louis Vuitton, Chanel, Hermès, Moncler, Louboutin, or Sofitel in industries such as Fashion, Automotive or Leisure – groundbreaking scientific methods - like the Derval Color Test® taken by over 10 million people - to predict luxury shoppers’ preferences and purchasing patterns and illustrates common and unique features of successful luxury brands. Through various practical examples and experiments, readers will be able to build, revamp, or expand luxury brands and look at luxury from a new angle.
Building Better Brands: A Comprehensive Guide to Brand Strategy and Identity Development

Building Better Brands: A Comprehensive Guide to Brand Strategy and Identity Development by Scott Lerman
English | May 29th, 2018 | ISBN: 144033143X | 200 Pages | EPUB | 89.74 MB

Building Better Brands is the essential guide to creating and evolving brands. Leveraging three decades of brand consulting for legendary companies like Caterpillar, Harley-Davidson, 3M, Owens-Illinois, National Australia Bank, and American Express, as well as middle-market and new-media startups, Scott Lerman shares the processes and frameworks needed to build great brands.
Sustainable Luxury Brands: Evidence from Research and Implications for Managers (Palgrave Advances in Luxury) [Repost]

Sustainable Luxury Brands: Evidence from Research and Implications for Managers (Palgrave Advances in Luxury) by Cesare Amatulli
English | 7 Feb. 2017 | ISBN: 1137601582 | 262 Pages | PDF | 2.13 MB
Marketing Food Brands: Private Label versus Manufacturer Brands in the Consumer Goods Industry [Repost]

Marketing Food Brands: Private Label versus Manufacturer Brands in the Consumer Goods Industry by Ranga Chimhundu
English | 29 May 2018 | ISBN: 3319758314 | 312 Pages | PDF/EPUB | 3.14 MB

Healthy Thermo Cooking for Busy Families: For all brands of thermo appliance  eBooks & eLearning

Posted by First1 at May 11, 2018
Healthy Thermo Cooking for Busy Families: For all brands of thermo appliance

Healthy Thermo Cooking for Busy Families: For all brands of thermo appliance by Olivia Andrews
English | April 24th, 2018 | ASIN: B0799H2H91, ISBN: 1760631914 | 324 Pages | EPUB | 70.81 MB

Healthy Thermo Cooking for Busy Families puts your device - no matter what the brand - to work, like it's never worked before. Combine the convenience of thermo cooking with innovative healthy meals that have been tried, tested and loved, all in the messy trenches of family life.
Marketing Food Brands: Private Label versus Manufacturer Brands in the Consumer Goods Industry

Marketing Food Brands: Private Label versus Manufacturer Brands in the Consumer Goods Industry By Ranga Chimhundu
English | PDF,EPUB | 2018 | 301 Pages | ISBN : 3319758314 | 3.14 MB

With a special focus on private label food brands and manufacturer brands, this book provides a comprehensive overview of the fast-moving consumer goods marketing landscape. The author illustrates the volatile nature of the relationship between the two types of brands as they compete and co-exist with each other on supermarket shelves. Topics such as brand and category management, product innovation, and consumer choice are discussed and supported with rich empirical case studies from countries around the world. Marketing and management scholars will find this new book an insightful read, as well as those generally interested in the worldwide phenomenon of private label brands.

Designing Luxury Brands: The Science of Pleasing Customers’ Senses (Repost)  eBooks & eLearning

Posted by AvaxGenius at May 1, 2018
Designing Luxury Brands: The Science of Pleasing Customers’ Senses (Repost)

Designing Luxury Brands: The Science of Pleasing Customers’ Senses by Diana Derval
English | EPUB | 2018 | 184 Pages | ISBN : 3319715550 | 3.27 MB

This book shows how to build successful luxury brands using the power of sensory science and neuro-physiology. The author introduces – based on inspiring business cases like Tesla, Louis Vuitton, Chanel, Hermès, Moncler, Louboutin, or Sofitel in industries such as Fashion, Automotive or Leisure – groundbreaking scientific methods - like the Derval Color Test® taken by over 10 million people - to predict luxury shoppers’ preferences and purchasing patterns and illustrates common and unique features of successful luxury brands. Through various practical examples and experiments, readers will be able to build, revamp, or expand luxury brands and look at luxury from a new angle.

Designing Luxury Brands: The Science of Pleasing Customers' Senses (repost)  eBooks & eLearning

Posted by hill0 at April 29, 2018
Designing Luxury Brands: The Science of Pleasing Customers' Senses (repost)

Designing Luxury Brands: The Science of Pleasing Customers' Senses (Management for Professionals) by Diana Derval
English | 29 Apr. 2018 | ISBN: 3319715550 | 194 Pages | PDF (True) | 6 MB

Friction: Passion Brands in the Age of Distruption  eBooks & eLearning

Posted by ksveta6 at April 25, 2018
Friction: Passion Brands in the Age of Distruption

Friction: Passion Brands in the Age of Distruption by Jeff Rosenblum, Jordan Berg
2017 | ISBN: 1576878368 | English | 240 pages | EPUB | 0.2 MB