Brands

The Physics of Brand: Understand the Forces Behind Brands That Matter  eBooks & eLearning

Posted by tarantoga at March 25, 2017
The Physics of Brand: Understand the Forces Behind Brands That Matter

Aaron Keller, Renee Marino, "The Physics of Brand: Understand the Forces Behind Brands That Matter"
ISBN: 1440342679 | 2016 | EPUB | 192 pages | 5 MB

Brand Breakout: How Emerging Market Brands Will Go Global (repost)  eBooks & eLearning

Posted by roxul at March 16, 2017
Brand Breakout: How Emerging Market Brands Will Go Global (repost)

Nirmalya Kumar, Jan-Benedict E.M Steenkamp, "Brand Breakout: How Emerging Market Brands Will Go Global"
2013 | ISBN: 1137276614 | 272 pages | EPUB | 3 MB

Creating Powerful Brands [Repost]  eBooks & eLearning

Posted by hill0 at Feb. 25, 2017
Creating Powerful Brands [Repost]

Creating Powerful Brands by Leslie de Chernatony
English | 29 Sept. 2010 | ISBN: 1856178498 | 510 Pages | PDF | 18.24 MB

This has long been the one book that students can rely on to get them thinking critically and strategically about branding. This new fourth edition is no exception. THE definitive introductory textbook for this crucial topic, it is highly illustrated and comes packed with over 50 brand-new, real examples of influential marketing campaigns.
Grüne Markenführung: Erfolgsfaktoren und Instrumente nachhaltiger Brands (Repost)

Oliver Errichiello und Arnd Zschiesche, "Grüne Markenführung: Erfolgsfaktoren und Instrumente nachhaltiger Brands"
German | ISBN: 3658132442 | 2016 | 196 pages | PDF | 4 MB

Leveraging Brands in Sport Business (repost)  eBooks & eLearning

Posted by arundhati at Feb. 6, 2017
Leveraging Brands in Sport Business (repost)

Mark P. Pritchard, Jeffrey L. Stinson, "Leveraging Brands in Sport Business"
English | 2013 | ISBN-10: 0415534844, 0415534852 | 262 pages | PDF | 2 MB

Brand Fans: Lessons from the World's Greatest Sporting Brands  eBooks & eLearning

Posted by hill0 at Feb. 1, 2017
Brand Fans: Lessons from the World's Greatest Sporting Brands

Brand Fans: Lessons from the World's Greatest Sporting Brands by Aaron C.T. Smith
English | 8 Feb. 2017 | ISBN: 3319488538 | 249 Pages | PDF | 1.72 MB

Combining the latest branding research with a diverse range of powerful case examples, this book reveals the cutting edge techniques of value co-creation, personalisation and customer engagement employed by sport’s leading brands.

Sustainable Luxury Brands: Evidence from Research and Implications for Managers  eBooks & eLearning

Posted by hill0 at Jan. 28, 2017
Sustainable Luxury Brands: Evidence from Research and Implications for Managers

Sustainable Luxury Brands: Evidence from Research and Implications for Managers (Palgrave Advances in Luxury) by Cesare Amatulli
English | 6 Mar. 2017 | ISBN: 1137601582 | 244 Pages | PDF | 2.13 MB

This book counteracts the claim that luxury and sustainability are conflicting concepts, and contends that they can successfully co-exist. Discussing key characteristics of luxury such as craftsmanship and preservation of artisan skills, product quality and durability, and limited quantities of luxury goods, the authors argue that luxury brands are inherently sustainable from economic,

Carla Ossa - Modeling for various brands 2015 Set 6  Girls

Posted by guasman at Jan. 18, 2017
Carla Ossa - Modeling for various brands 2015 Set 6

Carla Ossa - Modeling for various brands 2015 Set 6
100 JPG | up to 2559x3740 | 49 mb
Colombian model

The Business of Brands(Repost)  eBooks & eLearning

Posted by Nice_smile) at Jan. 13, 2017
The Business of Brands(Repost)

The Business of Brands by Jon Miller
English | 2004 | ISBN: 0470862599 | 286 Pages | PDF | 2.71 MB
Consumer-Citizens of China: The Role of Foreign Brands in the Imagined Future China

Consumer-Citizens of China: The Role of Foreign Brands in the Imagined Future China by Kelly Tian
English | June 9, 2013 | ISBN: 0415854628 | 168 Pages | PDF | 3 MB

A PDF version of this book is available for free in open access via as well as the OAPEN Library platform. It has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 3.0 license and is part of the OAPEN-UK research project.
This book presents a comprehensive examination of Chinese consumer behaviour and challenges the previously dichotomous interpretation of the consumption of Western and non-Western brands in China. The dominant position is that Chinese consumers are driven by a desire to imitate the lifestyles of Westerners and thereby advance their social standing locally. The alternative is that consumers reject Western brands as a symbolic gesture of loyalty to their nation-state.