Brands

Managing TV Brands with Social Media: An Empirical Analysis of Television Series Brands  eBooks & eLearning

Posted by Underaglassmoon at June 1, 2016
Managing TV Brands with Social Media: An Empirical Analysis of Television Series Brands

Managing TV Brands with Social Media: An Empirical Analysis of Television Series Brands
Springer VS | Media Research | June 26, 2016 | ISBN-10: 3658142936 | 303 pages | pdf | 2.86 mb

Authors: Berz, Jennifer
A sociological study
H. W. Brands - The Man Who Saved the Union: Ulysses Grant in War and Peace [Repost]

H. W. Brands - The Man Who Saved the Union: Ulysses Grant in War and Peace
2012 | ISBN: 0385532415 | English | 736 pages | PDF | 7.1 MB
What's in a Name?: Advertising and the Concept of Brands 2nd Edition

What's in a Name?: Advertising and the Concept of Brands by David M Jones
English | Dec. 31, 2002 | ISBN: 0765609738 | 334 Pages | PDF | 1 MB

This is a completely rewritten and updated version of one of the true classic books in the field of marketing and advertising. What's in a Name? Advertising and the Concept of Brands analyzes brands from the point of view of modern marketing theory.

The Making of a Name: The Inside Story of the Brands We Buy  

Posted by free4magazines at April 7, 2015
The Making of a Name: The Inside Story of the Brands We Buy

The Making of a Name: The Inside Story of the Brands We Buy
Language: English | EPUB / MOBI | ISBN-10: 0195168720 | 2005 | 288 pages | 2 MB / 2 MB

How do brand names differ from other names, and what goes into making a good name great and a bad name ghastly? Knowing this can spell the difference between bankruptcy and marketplace triumph.
In this indispensable guide, the authors share the secrets of successful brand names–how they've indelibly stamped cultures around the world; who makes them; why they're made; and how they're compiled, bought, sold, and protected. The book outlines what kind of names exist–the initialized, descriptive, allusive, and coined. How namers surf on brainwaves. The do's, don'ts, and nevers of naming, how the structure of names is built from the ground up and how their sounds are engineered. Why names symbolize benefits. Where in the world brands may be found, and what will become of them.
Ultimate Book of Business Brands: Insights from the World's 50 Greatest Brands (The Ultimate Series) (repost)

Stuart Crainer, Des Dearlove "Ultimate Book of Business Brands: Insights from the World's 50 Greatest Brands (The Ultimate Series)"
Capstone | 2003-01-13 | ISBN: 1841124397 | 246 pages | PDF | 1 MB
Personal Brands: Manage Your Life with Talent and Turn it into a Unique Experience (repost)

Personal Brands: Manage Your Life with Talent and Turn it into a Unique Experience by Roberto Alvarez del Blanco
English | 2010 | ISBN: 023025263X | 256 pages | PDF | 1,7 MB

The personal brand, like commercial brands, can become a means of affirming identity, highlighting ability and establishing reputation. Successful, stand-out people build their personal brand and make it count in their professional and personal lives. This book shows how to build and manage your personal brand.
Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get it Back (repost)

Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get it Back by Rohit Bhargava and Guy Kawasaki
English | 2008 | ISBN: 0071545212 | 256 pages | PDF | 1,5 MB

The age of the faceless corporation is over. In the new business era of the twenty first century, great brands and products must evoke a dynamic personality in order to attract passionate customers.
User-Generated Content and its Impact on Branding: How Users and Communities Create and Manage Brands in Social Media (repost)

User-Generated Content and its Impact on Branding: How Users and Communities Create and Manage Brands in Social Media by Severin Dennhardt
English | 2013 | ISBN: 365802349X | 160 pages | PDF | 31,5 MB

The emergence of social media as one of the driving forces of consumers’ online experiences today also challenges our current understanding on marketing and brand management. The effects of brands’ social media involvement are to this day uncertain. Severin Dennhardt shows that social media and user-generated brands do have a strong influence on brands.
Ultimate Book of Business Brands: Insights from the World's 50 Greatest Brands (The Ultimate Series) (repost)

Ultimate Book of Business Brands: Insights from the World's 50 Greatest Brands (The Ultimate Series)
Capstone | 2003-01-13 | ISBN: 1841124397 | 246 pages | PDF | 1 MB
Brand Society: How Brands Transform Management and Lifestyle (repost)

Brand Society: How Brands Transform Management and Lifestyle by Martin Kornberger
English | 2010 | ISBN: 0521726905 | 328 pages | PDF | 2,8 MB

Brands are a fait accompli: they represent a mountain range of evidence in search of a theory. They are much exploited, but little explored. In this book, Martin Kornberger sets out to rectify the ratio between exploiting and exploring through sketching out a theory of the Brand Society.