Brand Management

Corporate Brand Management: Marken als Anker strategischer Führung von Unternehmen (Repost)

Franz-Rudolf Esch, Torsten Tomczak, Joachim Kernstock, "Corporate Brand Management: Marken als Anker strategischer Führung von Unternehmen"
2014 | pages: 633 | ISBN: 3834934461 | PDF | 20,3 mb
Towards Effective Place Brand Management: Branding European Cities and Regions (repost)

Towards Effective Place Brand Management: Branding European Cities and Regions by Gregory Ashworth and Mihalis Kavaratzis
English | ISBN 10: 1848442424 | 2010 | PDF | 279 pages | 2,4 MB
Identity-Based Brand Management: Fundamentals―Strategy―Implementation―Controlling

Christoph Burmann und Nicola-Maria Riley, "Identity-Based Brand Management: Fundamentals―Strategy―Implementation―Controlling"
German | ISBN: 3658135603 | 2017 | 316 pages | PDF | 10 MB

Identity-Based Brand Management: Fundamentals- Strategy - Implementation - Controlling  eBooks & eLearning

Posted by arundhati at April 24, 2017
Identity-Based Brand Management: Fundamentals- Strategy - Implementation - Controlling

Christoph Burmann, Nicola-Maria Riley, "Identity-Based Brand Management: Fundamentals- Strategy - Implementation - Controlling"
2017 | ISBN-10: 3658135603 | 316 pages | PDF | 10 MB
The New Strategic Brand Management: Advanced Insights and Strategic Thinking, Fifth Edition (repost)

The New Strategic Brand Management: Advanced Insights and Strategic Thinking, Fifth Edition (New Strategic Brand Management: Creating & Sustaining Brand Equity) by Jean-Noel Kapferer
English | ISBN: 0749465158 | 2012 | PDF | 512 pages | 7,5 MB
Innovatives Brand Management: Wie Sie Marken in digitalen Zeiten organisieren, führen und optimieren

Innovatives Brand Management: Wie Sie Marken in digitalen Zeiten organisieren, führen und optimieren by Günther Misof
German | 29 Apr. 2017 | ISBN: 3658173246 | 190 Pages | PDF | 1.92 MB

Dieses Buch erklärt, wie Marken heute geführt werden müssen: innovativ, flexibel und mutig, aber auch strukturiert und effizient. Die Autoren zeigen, wie das konkret funktionieren kann, und beantworten die derzeit drängenden Fragen.

Advances in Chinese Brand Management  eBooks & eLearning

Posted by nebulae at Feb. 7, 2017
Advances in Chinese Brand Management

John M.T. Balmer and Weifeng Chen, "Advances in Chinese Brand Management"
English | ISBN: 1352000105 | 2017 | 354 pages | PDF | 6 MB

International Employer Brand Management [Repost]  eBooks & eLearning

Posted by tanas.olesya at Dec. 22, 2016
International Employer Brand Management [Repost]

International Employer Brand Management: A Multilevel Analysis and Segmentation of Students' Preferences by Lena Christiaans
English | 9 Dec. 2012 | ISBN: 365800455X | 274 Pages | PDF | 2 MB

The increasing globalization of business activities forces companies to recruit highly skilled employees all over the world. In order to attract these talents, employers have to differentiate themselves through a unique employer brand, appealing to diverse target audiences.

International Brand Management of Chinese Companies  eBooks & eLearning

Posted by tanas.olesya at Dec. 2, 2016
International Brand Management of Chinese Companies

International Brand Management of Chinese Companies by Sandra Bell
English | 11 Apr. 2008 | ISBN: 3790820296 | 371 Pages | PDF | 9 MB

Employer Brand Management: Arbeitgebermarken aufbauen und steuern (Repost)  eBooks & eLearning

Posted by roxul at Sept. 26, 2016
Employer Brand Management: Arbeitgebermarken aufbauen und steuern (Repost)

Benjamin von Walter, "Employer Brand Management: Arbeitgebermarken aufbauen und steuern"
German | 2 Sept. 2016 | ISBN: 3658069376 | 256 Pages | EPUB (True) | 5.22 MB