Brand Management

Advances in Luxury Brand Management (Journal of Brand Management: Advanced Collections)

Advances in Luxury Brand Management (Journal of Brand Management: Advanced Collections) by Jean-Noël Kapferer
English | 31 Oct. 2017 | ISBN: 3319511262 | 256 Pages | PDF | 15.21 MB

Presenting some of the most significant research on the modern understanding of luxury, this edited collection of articles from the Journal of Brand Management explores the complex relationships consumers tie with luxury,
Corporate Brand Management: Marken als Anker strategischer Führung von Unternehmen (Repost)

Franz-Rudolf Esch, Torsten Tomczak, Joachim Kernstock, "Corporate Brand Management: Marken als Anker strategischer Führung von Unternehmen"
2014 | pages: 633 | ISBN: 3834934461 | PDF | 20,3 mb
Towards Effective Place Brand Management: Branding European Cities and Regions (repost)

Towards Effective Place Brand Management: Branding European Cities and Regions by Gregory Ashworth and Mihalis Kavaratzis
English | ISBN 10: 1848442424 | 2010 | PDF | 279 pages | 2,4 MB
Identity-Based Brand Management: Fundamentals―Strategy―Implementation―Controlling

Christoph Burmann und Nicola-Maria Riley, "Identity-Based Brand Management: Fundamentals―Strategy―Implementation―Controlling"
German | ISBN: 3658135603 | 2017 | 316 pages | PDF | 10 MB

Identity-Based Brand Management: Fundamentals- Strategy - Implementation - Controlling  eBooks & eLearning

Posted by arundhati at April 24, 2017
Identity-Based Brand Management: Fundamentals- Strategy - Implementation - Controlling

Christoph Burmann, Nicola-Maria Riley, "Identity-Based Brand Management: Fundamentals- Strategy - Implementation - Controlling"
2017 | ISBN-10: 3658135603 | 316 pages | PDF | 10 MB
The New Strategic Brand Management: Advanced Insights and Strategic Thinking, Fifth Edition (repost)

The New Strategic Brand Management: Advanced Insights and Strategic Thinking, Fifth Edition (New Strategic Brand Management: Creating & Sustaining Brand Equity) by Jean-Noel Kapferer
English | ISBN: 0749465158 | 2012 | PDF | 512 pages | 7,5 MB
Innovatives Brand Management: Wie Sie Marken in digitalen Zeiten organisieren, führen und optimieren

Innovatives Brand Management: Wie Sie Marken in digitalen Zeiten organisieren, führen und optimieren by Günther Misof
German | 29 Apr. 2017 | ISBN: 3658173246 | 190 Pages | PDF | 1.92 MB

Dieses Buch erklärt, wie Marken heute geführt werden müssen: innovativ, flexibel und mutig, aber auch strukturiert und effizient. Die Autoren zeigen, wie das konkret funktionieren kann, und beantworten die derzeit drängenden Fragen.

Advances in Chinese Brand Management  eBooks & eLearning

Posted by nebulae at Feb. 7, 2017
Advances in Chinese Brand Management

John M.T. Balmer and Weifeng Chen, "Advances in Chinese Brand Management"
English | ISBN: 1352000105 | 2017 | 354 pages | PDF | 6 MB

International Employer Brand Management [Repost]  eBooks & eLearning

Posted by tanas.olesya at Dec. 22, 2016
International Employer Brand Management [Repost]

International Employer Brand Management: A Multilevel Analysis and Segmentation of Students' Preferences by Lena Christiaans
English | 9 Dec. 2012 | ISBN: 365800455X | 274 Pages | PDF | 2 MB

The increasing globalization of business activities forces companies to recruit highly skilled employees all over the world. In order to attract these talents, employers have to differentiate themselves through a unique employer brand, appealing to diverse target audiences.

International Brand Management of Chinese Companies  eBooks & eLearning

Posted by tanas.olesya at Dec. 2, 2016
International Brand Management of Chinese Companies

International Brand Management of Chinese Companies by Sandra Bell
English | 11 Apr. 2008 | ISBN: 3790820296 | 371 Pages | PDF | 9 MB