Tuning into Mom: Understanding America's Most Powerful Consumer by Michal Clements
English | September 28th, 2011 | ASIN: B005QPI9HK, ISBN: 155753585X | 202 Pages | EPUB | 2.63 MB
American mothers are household CFOs, in charge of an estimated $2.45 trillion in direct spending. They are also an important influence on other family members' buying habits. Many organizations have identified moms as an important customer group, but the broad, age-based definitions these companies work with mask an array of different consumer behaviors.