Asterios G. Kefalas, Global Business Strategy: A Systems Approach
ISBN: 0538072325 | edition 2008 | PDF | 558 pages | 17 mb
This is a textbook on international business strategy. It provides a quick refresher on international economics, trade, and finance, and builds a good theoretical base before addressing the basic functions, or tasks, of global management. The concept that ties the text together is the systems approach. This approach looks at an MNC as an open system that is in continual interaction with its external environment.