Unthinking: The Surprising

Unthinking: The Surprising Forces Behind What We Buy (Repost)  eBooks & eLearning

Posted by roxul at Dec. 18, 2016
Unthinking: The Surprising Forces Behind What We Buy (Repost)

Harry Beckwith, "Unthinking: The Surprising Forces Behind What We Buy"
2011 | ISBN: 0446564141, 0446574279 | English | 336 pages | EPUB + MOBI | 1 MB

Unthinking: The Surprising Forces Behind What We Buy  eBooks & eLearning

Posted by FenixN at May 24, 2015
Unthinking: The Surprising Forces Behind What We Buy

Unthinking: The Surprising Forces Behind What We Buy
Audio CDs in MP3 / English: MP3, 96 kb/s (2 ch) | Duration: 06:48:41 | ISBN-10: 1619692996 | 2013 | 280 MB
Genre: Psychology, Business, Job

What do Howard Hughes and 50 Cent have in common, and what do they tell us about Americans and our desires? Why did Sean Connery stop wearing a toupee, and what does this tell us about American customers for any product? What one thing did the Beatles, Malcolm Gladwell and Nike all notice about Americans that helped them win us over? Which uniquely American traits may explain the plights of Krispy Kreme, Ford, and GM, and the risks faced by Starbuck's? Why, after every other plea failed, did "Click It or Ticket" get people to buy the idea of fastening their seat belts? To paraphrase Don Draper's character on the hit show Mad Men, "What do people want?" What is the new American psyche, and how do America's shrewdest marketers tap it? Drawing from dozens of disciplines, the internationally acclaimed marketing expert Harry Beckwith answers these questions with some surprising, even startling, truths and discoveries about what motivates us.

Unthinking: The Surprising Forces Behind What We Buy  eBooks & eLearning

Posted by ksveta6 at June 5, 2014
Unthinking: The Surprising Forces Behind What We Buy

Unthinking: The Surprising Forces Behind What We Buy by Harry Beckwith
2011 | ISBN: 0446564141, 0446574279 | English | 336 pages | EPUB + MOBI | 0.60 MB + 0.80 MB
The Beauty of Dirty Skin: The Surprising Science of Looking and Feeling Radiant from the Inside Out

Whitney Bowe, "The Beauty of Dirty Skin: The Surprising Science of Looking and Feeling Radiant from the Inside Out"
ISBN: 0316509825 | 2018 | EPUB | 288 pages | 2 MB

Why We Gesture: The Surprising Role of Hand Movements in Communication  eBooks & eLearning

Posted by ksveta6 at April 9, 2018
Why We Gesture: The Surprising Role of Hand Movements in Communication

Why We Gesture: The Surprising Role of Hand Movements in Communication by David McNeill
2016 | ISBN: 1316502368, 1107137187 | English | 221 pages | PDF | 5 MB

Out of Eden: The Surprising Consequences of Polygamy (Repost)  eBooks & eLearning

Posted by step778 at April 3, 2018
Out of Eden: The Surprising Consequences of Polygamy (Repost)

David P. Barash, "Out of Eden: The Surprising Consequences of Polygamy"
2016 | pages: 241 | ISBN: 0190275502 | PDF | 1,9 mb

I Feel You: The Surprising Power of Extreme Empathy  eBooks & eLearning

Posted by First1 at March 20, 2018
I Feel You: The Surprising Power of Extreme Empathy

I Feel You: The Surprising Power of Extreme Empathy by Cris Beam
English | March 20th, 2018 | ASIN: B073XY62ZV, ISBN: 0544558162 | 272 Pages | EPUB | 6.00 MB

A cogent, gorgeous examination of empathy, illuminating the myths, the science, and the power behind this transformative emotion

Brain Food: The Surprising Science of Eating for Cognitive Power  eBooks & eLearning

Posted by First1 at March 6, 2018
Brain Food: The Surprising Science of Eating for Cognitive Power

Brain Food: The Surprising Science of Eating for Cognitive Power by Lisa Mosconi
English | March 6th, 2018 | ASIN: B071K4DWZ9, ISBN: 0399573992, 0241299047 | 365 pages | EPUB | 1.12 MB

How to eat for maximum brain power and health from an expert in both neuroscience and nutrition.
The 150 Healthiest Foods on Earth: The Surprising, Unbiased Truth about What You Should Eat and Why, Revised Edition

The 150 Healthiest Foods on Earth: The Surprising, Unbiased Truth about What You Should Eat and Why, Revised Edition by Jonny Bowden
English | June 1st, 2017 | ASIN: B075NWRWDH, ISBN: 1592337643 | 411 pages | EPUB | 25.66 MB

In this newly updated nutrition reference guide, acclaimed nutritionist and bestselling author Jonny Bowden debunks traditional food myths, saves the reputations of foods long suffering from bad publicity, and provides just the facts—so you can make good, health-conscious decisions about which foods you and your family should eat.

Understanding Ignorance: The Surprising Impact of What We Don't Know (MIT Press)  eBooks & eLearning

Posted by First1 at Feb. 17, 2018
Understanding Ignorance: The Surprising Impact of What We Don't Know (MIT Press)

Understanding Ignorance: The Surprising Impact of What We Don't Know (MIT Press) by Daniel R. DeNicolaEnglish | August 11th, 2017 | ASIN: B074TZ2FDH, ISBN: 0262036444 | 264 pages | EPUB | 0.42 MB

Ignorance is trending. Politicians boast, "I'm not a scientist." Angry citizens object to a proposed state motto because it is in Latin, and "This is America, not Mexico or Latin America." Lack of experience, not expertise, becomes a credential. Fake news and repeated falsehoods are accepted and shape firm belief.