The Routledge Companion to Consumer Behavior by Michael R. Solomon, Tina M. Lowrey
English | September 22nd, 2017 | ASIN: B075V3DWRW, ISBN: 1138695165 | 564 Pages | EPUB | 4.76 MB
The key to marketing is understanding and satisfying consumer needs, thus a knowledge of consumer behavior is essential to any organization dealing with customers, users, or clients. This book promises to be a contemporary classic. It brings together an international set of scholars, many of whom are "household names", to examine the diverse approaches to consumer behavior topics.