Tested Advertising Mobi

Tested Advertising Methods (repost)  eBooks & eLearning

Posted by interes at Jan. 4, 2014
Tested Advertising Methods (repost)

John Caples, Fred E. Hahn, "Tested Advertising Methods"
English | 1997-03-19 | ISBN: 013244609X | 320 pages | scan PDF | 18.6 mb

A legend in advertising for more than 60 years, John Caples still serves as a guide to generations of creative marketing people. Now his classic work on how to create successful advertising has been updated by respected advertising consultant Fred Hahn. It retains all the clarity, candid analysis, time-tested experience and invaluable award-winning ideas from the original, while bringing it right up-to-the-minute on the many new changes in the field.

Tested Advertising Methods, 5th edition (Repost)  eBooks & eLearning

Posted by enmoys at Nov. 26, 2012
Tested Advertising Methods, 5th edition (Repost)

Tested Advertising Methods, 5th edition By John Caples
1997 | 320 Pages | ISBN: 013244609X | PDF | 19 MB

Tested Advertising Methods (Repost)  eBooks & eLearning

Posted by elodar at Jan. 20, 2012
Tested Advertising Methods (Repost)

John Caples, Fred E. Hahn, "Tested Advertising Methods"
English | 1997-03-19 | ISBN: 013244609X | 320 pages | PDF | 18.6 mb
Advertising Headlines That Make You Rich: Create Winning Ads, Web Pages, Sales Letters and More (repost)

Advertising Headlines That Make You Rich: Create Winning Ads, Web Pages, Sales Letters and More by David Garfinkel
English | 2006 | ISBN: 1933596252 | 133 pages | epub + mobi | 0,8 + 0,8 MB

TV Advertising; Business, Technology, and Systems [Kindle Edition]  eBooks & eLearning

Posted by AlenMiler at March 14, 2017
TV Advertising; Business, Technology, and Systems [Kindle Edition]

TV Advertising; Business, Technology, and Systems by Lawrence Harte
English | 11 Mar. 2017 | ASIN: B06XJK3C4L | 202 Pages | AZW3 | 7.69 MB

The End of Advertising: Why It Had to Die, and the Creative Resurrection to Come  eBooks & eLearning

Posted by tarantoga at June 20, 2017
The End of Advertising: Why It Had to Die, and the Creative Resurrection to Come

Andrew Essex, "The End of Advertising: Why It Had to Die, and the Creative Resurrection to Come"
ISBN: 0399588515 | 2017 | EPUB | 240 pages | 1 MB
Advances in Advertising Research VIII: Challenges in an Age of Dis-Engagement (European Advertising Academy)

Advances in Advertising Research VIII: Challenges in an Age of Dis-Engagement (European Advertising Academy) by Vesna Zabkar
English | 20 July 2017 | ISBN: 3658187301 | 293 Pages | PDF | 7.37 MB

This book addresses challenges in research and management pertaining to the media, contents, and audiences in our current era of (dis)engagement.

The Golden Age of Advertising - The 70s (Repost)  eBooks & eLearning

Posted by leonardo78 at June 10, 2017
The Golden Age of Advertising - The 70s (Repost)

The Golden Age of Advertising - The 70s by Jim Heimann
2006 | ISBN: 3822850810 | 351 pages | PDF (scan) | 167 MB

Both eclipsed and influenced by television, American print ads of the 1970s departed from the bold, graphic forms and subtle messages that were typical of their sixties counterparts.

When Ads Work: New Proof That Advertising Triggers Sales (Repost)  eBooks & eLearning

Posted by leonardo78 at June 10, 2017
When Ads Work: New Proof That Advertising Triggers Sales (Repost)

When Ads Work: New Proof That Advertising Triggers Sales by David M Jones
2006 | ISBN: 0765617382 | 232 pages | PDF | 1,07 MB

With a device called short-term advertising strength (STAS), a measure of the immediate effect of advertising on sales, this book demonstrates that the strongest campaigns can triple sales while the …

Web Advertising: New forms of communication on the Internet (Repost)  eBooks & eLearning

Posted by leonardo78 at June 10, 2017
Web Advertising: New forms of communication on the Internet (Repost)

Web Advertising: New forms of communication on the Internet by Anja Janoschka
2004 | ISBN: 1588116034 | 244 pages | PDF | 2,7 MB

This book examines new forms of communication that have emerged through the interactive capabilities of the Internet, in particular online advertising and web advertisements. It develops a new model of online communication, incorporating mass communication and interpersonal communication.