Tested Advertising Mobi

Tested Advertising Methods (repost)  eBooks & eLearning

Posted by interes at Jan. 4, 2014
Tested Advertising Methods (repost)

John Caples, Fred E. Hahn, "Tested Advertising Methods"
English | 1997-03-19 | ISBN: 013244609X | 320 pages | scan PDF | 18.6 mb

A legend in advertising for more than 60 years, John Caples still serves as a guide to generations of creative marketing people. Now his classic work on how to create successful advertising has been updated by respected advertising consultant Fred Hahn. It retains all the clarity, candid analysis, time-tested experience and invaluable award-winning ideas from the original, while bringing it right up-to-the-minute on the many new changes in the field.

Tested Advertising Methods, 5th edition (Repost)  eBooks & eLearning

Posted by enmoys at Nov. 26, 2012
Tested Advertising Methods, 5th edition (Repost)

Tested Advertising Methods, 5th edition By John Caples
1997 | 320 Pages | ISBN: 013244609X | PDF | 19 MB

Tested Advertising Methods (Repost)  eBooks & eLearning

Posted by elodar at Jan. 20, 2012
Tested Advertising Methods (Repost)

John Caples, Fred E. Hahn, "Tested Advertising Methods"
English | 1997-03-19 | ISBN: 013244609X | 320 pages | PDF | 18.6 mb

Multimodal Metaphor and Metonymy in Advertising  eBooks & eLearning

Posted by arundhati at Dec. 16, 2017
Multimodal Metaphor and Metonymy in Advertising

Paula Pérez Sobrino, "Multimodal Metaphor and Metonymy in Advertising"
2017 | ISBN-10: 9027209863 | 240 pages | PDF | 46 MB
Alcohol Advertising and Young People's Drinking: Representation, Reception and Regulation (Repost)

Alcohol Advertising and Young People's Drinking: Representation, Reception and Regulation by B. Gunter,‎ A. Hansen,‎ M. Touri
Language: English | 2010 | ISBN: 0230237533 | 241 pages | PDF | 0,69 MB

A thorough examination of the relationship between young people's drinking and exposure to media representations of alcohol, including alcohol marketing and advertising.

Ethics in Advertising: Making the case for doing the right thing 1st Edition  eBooks & eLearning

Posted by AlexGolova at Dec. 11, 2017
Ethics in Advertising: Making the case for doing the right thing 1st Edition

Ethics in Advertising: Making the case for doing the right thing 1st Edition by Wally Snyder
English | 3 Nov. 2016 | ASIN: B01M7YEPRD | 120 Pages | PDF | 411,51 KBytes

Marketing to the Mind: Right Brain Strategies for Advertising and Marketing  eBooks & eLearning

Posted by Jeembo at Dec. 9, 2017
Marketing to the Mind: Right Brain Strategies for Advertising and Marketing

Marketing to the Mind: Right Brain Strategies for Advertising and Marketing by Richard L. Fulton, Richard C. Maddock
English | 1996 | ISBN: 1567200311 | 304 Pages | PDF | 137.6 MB

Very few books deal with the unconscious mind―the right side of the brain―and how advertising affects and directs it.

Optimization Issues in Web and Mobile Advertising: Past and Future Trends (Repost)  eBooks & eLearning

Posted by insetes at Nov. 21, 2017
Optimization Issues in Web and Mobile Advertising: Past and Future Trends (Repost)

Optimization Issues in Web and Mobile Advertising: Past and Future Trends By Subodha Kumar
2016 | 80 Pages | ISBN: 3319186442 | PDF | 2 MB
Advertising by Design: Generating and Designing Creative Ideas Across Media (3rd Edition)

Robin Landa, "Advertising by Design: Generating and Designing Creative Ideas Across Media (3rd Edition)"
2016 | ISBN-10: 1118971051 | 264 pages | EPUB | 37 MB

15 Questions About Online Advertising  eBooks & eLearning

Posted by lengen at Nov. 16, 2017
15 Questions About Online Advertising

15 Questions About Online Advertising by Massimo Moruzzi
English | Aug. 16, 2015 | ISBN: 1515189295 | 26 Pages | ePub | 1 MB

Does it make sense for your company to invest in banner ads, alongside online dating websites, sleazy casinos and "you could be a winner, too!" promotions?