Tested Advertising Mobi

Tested Advertising Methods (repost)  eBooks & eLearning

Posted by interes at Jan. 4, 2014
Tested Advertising Methods (repost)

John Caples, Fred E. Hahn, "Tested Advertising Methods"
English | 1997-03-19 | ISBN: 013244609X | 320 pages | scan PDF | 18.6 mb

A legend in advertising for more than 60 years, John Caples still serves as a guide to generations of creative marketing people. Now his classic work on how to create successful advertising has been updated by respected advertising consultant Fred Hahn. It retains all the clarity, candid analysis, time-tested experience and invaluable award-winning ideas from the original, while bringing it right up-to-the-minute on the many new changes in the field.

Tested Advertising Methods, 5th edition (Repost)  eBooks & eLearning

Posted by enmoys at Nov. 26, 2012
Tested Advertising Methods, 5th edition (Repost)

Tested Advertising Methods, 5th edition By John Caples
1997 | 320 Pages | ISBN: 013244609X | PDF | 19 MB

Tested Advertising Methods (Repost)  eBooks & eLearning

Posted by elodar at Jan. 20, 2012
Tested Advertising Methods (Repost)

John Caples, Fred E. Hahn, "Tested Advertising Methods"
English | 1997-03-19 | ISBN: 013244609X | 320 pages | PDF | 18.6 mb

TV Advertising; Business, Technology, and Systems [Kindle Edition]  eBooks & eLearning

Posted by AlenMiler at March 14, 2017
TV Advertising; Business, Technology, and Systems [Kindle Edition]

TV Advertising; Business, Technology, and Systems by Lawrence Harte
English | 11 Mar. 2017 | ASIN: B06XJK3C4L | 202 Pages | AZW3 | 7.69 MB

Advertising on LinkedIn  eBooks & eLearning

Posted by IrGens at March 22, 2017
Advertising on LinkedIn

Advertising on LinkedIn
3/16/2017 | .MP4, AVC, 1000 kbps, 1280x720 | English, AAC, 128 kbps, 2 Ch | 41 mins | 363 MB
Instructor: Irina Skripnik

Trail Tested: A Thru-Hiker's Guide To Ultralight Hiking And Backpacking  eBooks & eLearning

Posted by IrGens at March 12, 2017
Trail Tested: A Thru-Hiker's Guide To Ultralight Hiking And Backpacking

Trail Tested: A Thru-Hiker's Guide To Ultralight Hiking And Backpacking by Justin Lichter
English | May 21, 2013 | ISBN: 076278783X | PDF | 264 pages | 191 MB

Advertising and Promotion: An Integrated Marketing Communications Perspective  eBooks & eLearning

Posted by AlenMiler at March 10, 2017
Advertising and Promotion: An Integrated Marketing Communications Perspective

Advertising and Promotion: An Integrated Marketing Communications Perspective by George E Belch
English | 20 Feb. 2017 | ISBN: 1259548147 | 897 Pages | PDF | 428.65 MB

Developing Advertising with Qualitative Market Research  eBooks & eLearning

Posted by leonardo78 at March 3, 2017
Developing Advertising with Qualitative Market Research

Developing Advertising with Qualitative Market Research by Judith Wardle
2011 | ISBN: 1412903955 | 150 pages | PDF | 2,8 MB

With in-depth analysis of nine different cases, several of which have influenced the codes and regulations of corporate behaviour in the UK and America, this book explores the relationship between governance practice and theory. Each case gives readers the scope to analyze a typical situation, its outcomes, who the main actors were and how they behaved.

Discourse of Advertising  eBooks & eLearning

Posted by leonardo78 at March 2, 2017
Discourse of Advertising

Discourse of Advertising by Guy Cook
Publisher: 0415041708 | 1992 | ISBN: 0415041708 | 226 pages | PDF | 4,1 MB

This comprehensive introduction to advertising discourse examines the language of contemporary advertising, not as an isolated object, but in complex interaction with the texts around it. Clearly explaining relevant theories of linguistics and poetics, each chapter ends with a series of stimulating exercises, and theoretical discussion is accompanied by examples from literary and sub-literary texts and recent advertisements.

Pervasive Advertising (Repost)  eBooks & eLearning

Posted by AvaxGenius at March 2, 2017
Pervasive Advertising (Repost)

Pervasive Advertising By Jörg Müller, Florian Alt, Daniel Michelis
English | PDF | 2011 | 363 Pages | ISBN : 0857293516 | 7.95 MB

Following decades of exciting developments in laboratories around the world, pervasive computing technologies are starting to reshape our world in real ways. Computers, visible and invisible, are everywhere: traditional signs and billboards are being replaced by digital signage, projections, and interactive surfaces. Communication is digital and ubiquitous—the majority of the world’s population uses mobile phones.