Superfandom: How Our Obsessions Are Changing What We Buy and Who We Are by Zoe Fraade-Blanar, Aaron M. Glazer
English | April 6th, 2017 | ASIN: B01KAEKIZ2, ISBN: 0393249956, 1781255334 | 336 pages | EPUB | 0.66 MB
Fandom isn't a noun, it's a verb. Fans create; they engage; they discuss. From comics to clothing, boundaries between fans and creators are blurring, and in this new fandom-based economy, it's clear: consumers may buy a product, but it is fans who can make or break it.