"Strategic Marketing" by Andrew Whalley
BoBoCoAe, AW & Ventus Publishing ApS | 2010 | ISBN: 8776816438 9788776816438 | 121 pages | PDF | 6 MB
This book is aimed as an introduction to Strategic Marketing Management for students on Marketing and Business strategy courses. It covers the origins of modern marketing, relates contemporary and classic theory to Marketing in both academic and practical terms, providing a solid foundation for the understanding of Marketing. A valuable resource to the student and marketing practioneer alike, this book is a discerning choice for those seeking a deeper knowledge of Marketing’s theory and its place within a modern, effectively and efficiently run business.