Start

Real world anecdotes and step-by-step strategies to build and sell a successful business
Half of the roughly one million businesses that start up every year fail because of insufficient financing, poor management, or lack of basic entrepreneurial skills.

Whether you dream of owning a corner shop or starting the next High Street chain, there are few more exciting prospects than starting your own business. The number of people choosing to shape their own destiny is growing and is open to people of all ages. Entrepreneurs over the age of 45 increased by 26 per cent last year and the average age of those who start their own business is 39.

This lively, practical text presents a fresh and comprehensive approach to doing qualitative research. The book offers a unique balance of theory and clear-cut choices for customizing every phase of a qualitative study. A scholarly mix of classic and contemporary studies from multiple disciplines provides compelling, field-based examples of the full range of qualitative approaches.

Unlock the secrets to comic-writing success!