Olivier Blanchard, "Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization"
English | ISBN 10: 0789747413 | 2011 | MOBI | 350 pages | 1.7 MB
Use Social and Viral Technologies to Supercharge Your Customer Service!
Use this book to bring true business discipline to your social media program and align with your organization’s goals. Top branding and marketing expert Olivier Blanchard brings together new best practices for strategy, planning, execution, measurement, analysis, and optimization. You will learn how to define the financial and nonfinancial business impacts you are aiming for—and achieve them.