Services Marketing Management 1406046259

Essentials of Marketing Management (repost)  eBooks & eLearning

Posted by libr at April 9, 2017
Essentials of Marketing Management (repost)

Essentials of Marketing Management by Geoffrey Lancaster and Lester Massingham
English | 2010 | ISBN: 0415553474 | 552 pages | PDF | 6 MB

Marketing Management: A Decision-making Approach (repost)  eBooks & eLearning

Posted by libr at April 9, 2017
Marketing Management: A Decision-making Approach (repost)

Pingali Venugopal, "Marketing Management: A Decision-making Approach"
English | 2010 | ISBN: 8132104714 | 260 pages | PDF | 1,2 MB

Worldwide Casebook In Marketing Management  eBooks & eLearning

Posted by readerXXI at March 29, 2017
Worldwide Casebook In Marketing Management

Worldwide Casebook In Marketing Management
by Luiz Moutinho
English | 2016 | ISBN: 9814689602 | 925 Pages | PDF | 7 MB

Worldwide Casebook in Marketing Management comprises a large collection of case studies in marketing and business management.

Services Marketing: Integrating Customer Focus Across the Firm  eBooks & eLearning

Posted by AlenMiler at March 9, 2017
Services Marketing: Integrating Customer Focus Across the Firm

Services Marketing: Integrating Customer Focus Across the Firm by Valarie A. Zeithaml
English | 20 Apr. 2017 | ISBN: 0078112109 | 544 Pages | PDF (True) | 22.11 MB

Zeithaml's Services Marketing introduces readers to the vital role that services play in the economy and its future.

Global Marketing Management, 7th Edition  eBooks & eLearning

Posted by AlenMiler at Feb. 16, 2017
Global Marketing Management, 7th Edition

Global Marketing Management, 7th Edition by Masaaki (Mike) Kotabe
English | 2016 | ISBN: 1119298849 | 700 Pages | PDF (True) | 12.31 MB

The 7th Edition of Global Marketing Management prepares students to become effective managers overseeing global marketing activities in an increasingly competitive environment.

Strategic Marketing Management: Planning, Implementation and Control [Repost]  eBooks & eLearning

Posted by hill0 at Feb. 15, 2017
Strategic Marketing Management: Planning, Implementation and Control [Repost]

Strategic Marketing Management: Planning, Implementation and Control by Richard M.S. Wilson
English | 30 Nov. 2004 | ISBN: 0750659386 | 882 Pages | PDF | 11.04 MB

This third edition of Strategic Marketing Management confirms it as the classic textbook on the subject. Its step- by- step approach provides comprehensive coverage of the five key strategic stages:

A Framework for Marketing Management, 6th Edition  eBooks & eLearning

Posted by interes at Jan. 22, 2017
A Framework for Marketing Management, 6th Edition

A Framework for Marketing Management, 6th Edition by Philip T Kotler, Kevin Lane Keller
English | 2016 | ISBN: 1292093145, 0133871312, 9332575398 | 344 pages | PDF | 7,4 MB

Ecosystem Services and Management Strategy in China (repost)  eBooks & eLearning

Posted by libr at Jan. 9, 2017
Ecosystem Services and Management Strategy in China (repost)

Ecosystem Services and Management Strategy in China by Yiyu Chen, Beate Jessel, Bojie Fu and Xiubo Yu
English | 2013 | ISBN: 3642387322 | 200 pages | PDF | 4,3 MB

Quantitative Marketing and Marketing Management [Repost]  eBooks & eLearning

Posted by tanas.olesya at Jan. 9, 2017
Quantitative Marketing and Marketing Management [Repost]

Quantitative Marketing and Marketing Management: Marketing Models and Methods in Theory and Practice by Adamantios Diamantopoulos
English | 12 July 2012 | ISBN: 3834930601 | 603 Pages | PDF | 5 MB

Quantitative marketing has been gaining importance during the last decade.

Urban Forests: Ecosystem Services and Management  eBooks & eLearning

Posted by interes at Dec. 8, 2016
Urban Forests: Ecosystem Services and Management

Urban Forests: Ecosystem Services and Management by J. Blum
English | 2016 | ISBN: 1771884258 | 316 pages | PDF | 29,2 MB