Services Marketing Management 1406046259

The Experience Logic as a New Perspective for Marketing Management  eBooks & eLearning

Posted by AvaxGenius at April 13, 2018
The Experience Logic as a New Perspective for Marketing Management

The Experience Logic as a New Perspective for Marketing Management: From Theory to Practical Applications in Different Sectors By Tonino Pencarelli
English | PDF,EPUB | 2018 | 221 Pages | ISBN : 3319775499 | 3.53 MB

This book provides stimulating insights into the ways in which the adoption of experience logic can revitalize marketing perspectives and stimulate novel approaches to the creation and delivery of value. The first part of the book, which has a theoretical focus, reviews the international literature and offers conceptual observations on the experiential perspective. Suggestions are made on how experience logic can act as a new driver for the management of marketing processes in firms within the context of the experience economy.

Marketing Management  eBooks & eLearning

Posted by AlenMiler at March 31, 2018
Marketing Management

Marketing Management (Int'l Ed) by Mark Johnston
English | 16 Apr. 2014 | ISBN: 1259094979, 9814738638 | 576 Pages | PDF | 11.44 MB
Public Marketing: Marketing-Management für den öffentlichen Sektor (4th Edition)

Public Marketing: Marketing-Management für den öffentlichen Sektor (4th Edition) by Stefanie Wesselmann, Bettina Hohn
German | 2017 | ISBN: 3658021314 | 198 Pages | PDF | 9.8 MB

Dieses Lehrbuch vermittelt fundiert und gut verständlich die theoretischen Grundlagen des öffentlichen Marketing.

Global Marketing Management, 7th Edition  eBooks & eLearning

Posted by lengen at Jan. 29, 2018
Global Marketing Management, 7th Edition

Global Marketing Management, 7th Edition by Masaaki (Mike) Kotabe
English | Dec. 27, 2016 | ISBN: 1119398339 | 700 Pages | PDF | 10 MB

The 7th Edition of Global Marketing Management prepares students to become effective managers overseeing global marketing activities in an increasingly competitive environment. The texts guiding principle, as laid out concisely and methodically by authors Kotabe and Helsen, is that the realities of international marketing are more multilateral.

Services Marketing Cases in Emerging Markets: An Asian Perspective  eBooks & eLearning

Posted by roxul at Jan. 14, 2018
Services Marketing Cases in Emerging Markets: An Asian Perspective

Sanjit Kumar Roy, "Services Marketing Cases in Emerging Markets: An Asian Perspective"
English | ISBN: 3319329685 | 2016 | 196 pages | EPUB | 2 MB

Global Marketing Management (Repost)  eBooks & eLearning

Posted by step778 at Jan. 12, 2018
Global Marketing Management (Repost)

Kiefer Lee, Steve Carter, "Global Marketing Management"
2012 | pages: 605 | ISBN: 0199609705 | PDF | 7,6 mb

Building Reusable Angular Services: Configuration Management  eBooks & eLearning

Posted by naag at Dec. 24, 2017
Building Reusable Angular Services: Configuration Management

Building Reusable Angular Services: Configuration Management
MP4 | Video: AVC 1280x720 | Audio: AAC 44KHz 2ch | Duration: 1.5 Hours | 294 MB
Genre: eLearning | Language: English

Theories and Techniques of Marketing Management (Repost)  eBooks & eLearning

Posted by leonardo78 at Nov. 21, 2017
Theories and Techniques of Marketing Management (Repost)

Theories and Techniques of Marketing Management by Vinod N. Patel
Language: English | 2010 | ISBN: 8189473034 | 312 pages | PDF | 16,7 MB

This book has been written with the purpose of covering all aspects of Marketing Management
Marketing Management For Non-Marketing Managers: Improving Returns on Marketing Investments

Heather Fitzpatrick, "Marketing Management For Non-Marketing Managers: Improving Returns on Marketing Investments"
English | ISBN: 1937352676 | 2017 | 352 pages | PDF | 3 MB

Building Services Design Management (repost)  eBooks & eLearning

Posted by interes at Oct. 12, 2017
Building Services Design Management (repost)

Building Services Design Management by Jackie Portman
English | 2014 | ISBN: 1118528123 | 272 pages | PDF | 3,4 MB