In Search of Stupidity: Over Twenty Years of High Tech Marketing Disasters by Merrill R. (Rick) Chapman
Apress; 2 edition | September 25, 2006 | English | ISBN: 1590597214 | 408 pages | PDF | 3 MB
In Search of Stupidity: Over Twenty Years of High-Tech Marketing Disasters, Second Edition is National Lampoon meets Peter Drucker. It's a funny and well-written business book that takes a look at some of the most influential marketing and business philosophies of the last twenty years. Through the dark glass of hindsight, it provides an educational and entertaining look at why these philosophies didn’t work for many of the country's largest and best-known high-tech companies.