The Hands-On Guide for Science Communicators: A Step-by-Step Approach to Public Outreach by Lars Lindberg Christensen
Springer; 2007 edition | January 1, 2007 | English | ISBN: 0387263241 | 267 pages | PDF | 10 MB
This hands-on guide offers practical advice on all aspects of science communication. It features a tightly interwoven fabric of issues: product types, target groups, written communication, visual communication, validation processes, practices of efficient workflow, distribution, promotion, advertising, and much more. Extremely practical, the guide provides the necessary "shortcuts" to produce outreach products of high quality. All concepts are explained with simple terms and illustrative examples while check lists and short "to-the-point" overviews enable rapid progress and quick results.