Hot on the heels of Amy Winehouse and Katie Melua, Joss Stone is the latest teenage sensation to be feted by the music industry. There's a massive buzz about Stone at the moment, with both Paul Weller and Lenny Kravitz offering to write songs for her, and soul legend Betty Wright producing this, her debut album. Joss Stone launched her career by singing soul standards so when it came time for a reboot she went back to the beginning, dusting off the old blueprint for The Soul Sessions and following it to a T, right down to replicating its title and giving a contemporary alt-rock hit a soul makeover. First time around, the intent was to prove that teenage Joss had soul bona fides, but in 2012 the purpose of The Soul Sessions, Vol. 2 is to signal how she's done messing around with fleeting fashions and is getting back down to the real business.
This fun collection celebrates that old-time rock 'n' roll. The nostalgic Malt Shop Memories includes 150 songs that defined the era from the mid-'50s to the mid-'60s. The five-volume set comes in a decorative box fashioned to look like a malt shop and includes radio and jukebox favorites by Franki Valli and the Four Seasons, the Beach Boys, the Everly Brothers, Bobby Darin, and the Supremes.
For years, savvy marketers have held on to certain unwavering beliefs that have dictated how they market to their consumers. The hard truth, however, is that at the heart of the changes we see in marketing and business is based on one undeniable factor―the size of the generations we are selling to.