Since The Big Chill, too often directors and film producers have taken the easy way out in creating soundtracks for their big-budget Hollywood movies by licensing a couple handfuls of hits either from the catalog of yesteryear's pop giants or from hungry up-and-comers. It's a formula almost. Thankfully there are still film scores, though they all seem to be written by the same five men. Both of these poles sees to lie in stark contrast to Robert Rodriguez's approach to creating an audio environment both to accompany and stand apart from his films. On Once Upon a Time in Mexico, Rodriquez took matters into his own hands and procured a series of rather obscure existing tracks that viscerally underscore defined themes in his movie – such as Juno Reactor's "Pistolero," Brian Setzer's ass-kicking "Malagueña," and Manu Chao's "Me Gustas Tu." He also commissioned several tracks to actors and wrote others for his players. Thus Tito Larriva's haunting "Flor de Mal," or Johnny Depp and friends under the moniker Tonto's Giant Nuts offer "Sands Theme," while Rubén Blades and Antonio Banderas helped to flesh out their own character's themes musically as well as dramatically.
And now we have Goin' Platinum!, the newest effort from the soon-to-be legendary soul singer Robert Finley and his crack band of geniuses. From the lovelorn bombast of "If You Forget My Love" to the soul-stirring "Medicine Woman," and the home-on-the-road ripper "Empty Arms" to the yearning "Honey Let Me Stay the Night," all capped by the epic closer "Holy Wine," featuring Finley's ethereal falsetto, Finley's performance left Dan Auerbach speechless-as it will anyone who lays ears to it. As for the album title, Dan Auerbach gives all credit to Finley and his huge but wholly considerate personality. "He was just beaming from the second he walked in the door," Auerbach says. "Every time he'd listen to playback, he'd say, ‘It's goin' platinum.' That was his catch phrase.