In 2002, Seth Godin asked a simple question that turned the business world upside down: What do Starbucks and JetBlue and Apple and Dutch Boy and Hard Candy have that other companies don't? How did they confound critics and achieve spectacular growth, leaving behind formerly tried-and-true brands?
The world is changing ever more rapidly, and the rules of marketing are no different, writes Godin, the field's reigning guru. The old ways-run-of-the-mill TV commercials, ads in the Wall Street Journal and so on-don't work like they used to, because such messages are so plentiful that consumers have tuned them out. This means you have to toss out everything you know and do something "remarkable" (the way a purple cow in a field of Guernseys would be remarkable) to have any effect at all, writes Godin (Permission Marketing; Unleashing the Ideavirus).
This collection of long-lost gems from the latter days of the Stax empire highlights the Memphis soul label’s effort to branch out into country music. Although the majority of the tunes on this album never made it to the radio waves, the tracks here stand as a unique time capsule of early ‘70s country. Includes new liner notes by country biographer and Tony-award winning playwright Colin Escott.
Deep Purple are an English rock band formed in Hertford in 1968. The band is considered to be among the pioneers of heavy metal and modern hard rock, although their musical approach changed over the years. Originally formed as a progressive rock band, the band shifted to a heavier sound in 1970. Deep Purple, together with Led Zeppelin and Black Sabbath, have been referred to as the "unholy trinity of British hard rock and heavy metal in the early to mid-seventies". They were listed in the 1975 Guinness Book of World Records as "the globe's loudest band" for a 1972 concert at London's Rainbow Theatre, and have sold over 100 million albums worldwide…
Legendary blues guitarist from Canned Heat, Harvey The Snake Mandel, presents this deluxe limited edition 6CD box set that includes 5 classic solo albums from 1968-1972 plus a bonus vintage concert recording from 1968 that features guests Jerry Garcia & Elvin Bishop! Each of these albums showcase Mandels innovative, hugely influential playing that earned him a place alongside not just the Heat but also The Rolling Stones, John Mayall and others! All 6 CDs come individually packaged in its own cardboard sleeve reproducing the artwork from the vinyl jackets.