Product Marketing For Technology Companies

Justin Jackson - Marketing for Product People (2016)  eBooks & eLearning

Posted by ParRus at May 26, 2016
Justin Jackson - Marketing for Product People (2016)

Justin Jackson - Marketing for Product People (2016)
WEBRip | English | MP4 + MP3 + PDF Guides | 1900 x 1200 | AVC ~1291 kbps | 30 fps
AAC | 249 Kbps | 44.1 KHz | 2 channels | 12:31:17 | 7.72 GB
Genre: eLearning Video / Business, Sales, Marketing

Using step-by-step instructions, you'll learn market research tactics that help surface solid product ideas. Armed with this research, you'll be able to create your product with confidence, knowing that you're meeting a legitimate need. No more guessing!

The Marketing Challenge for Industrial Companies  eBooks & eLearning

Posted by Underaglassmoon at May 6, 2016
The Marketing Challenge for Industrial Companies

The Marketing Challenge for Industrial Companies: Advanced Concepts and Practices
Springer | Management for Professionals | May 31, 2016 | ISBN-10: 331930609X | 423 pages | pdf | 37.7 mb

Authors: Saavedra, Claudio A.
Provides new concepts and best practices for the most relevant issues in industrial marketing
Elaborates on the Discovery Team© as a multidisciplinary methodology to performing in-depth customer visits
Explains industrial marketing from a technical and global perspective
Explores the implementation of protocols based on practitioners’ in-field experiences
Casts new light on marketing design and sales organization
Refining Design for Business: Using analytics, marketing, and technology to inform customer-centric design

Michael Krypel, "Refining Design for Business: Using analytics, marketing, and technology to inform customer-centric design"
English | ISBN: 0321940881 | 2014 | PDF/EPUB | 312 pages | 30MB/31 MB

Web Marketing For Dummies [Repost]  

Posted by tanas.olesya at Feb. 21, 2016
Web Marketing For Dummies [Repost]

Web Marketing For Dummies by Jan Zimmerman
English | 12 Jan. 2007 | ISBN: 0470049820 | 408 Pages | PDF | 17 MB

Just because you’re launching a Web site for your product or service doesn’t automatically mean you’ll rake in big money. Billions of Web sites are competing for consumers’ attention, and if you’re new to online sales, it may be a little daunting.

CreativeMarket - Product Marketing Business Flyer  

Posted by angus77 at Nov. 18, 2015
CreativeMarket - Product Marketing Business Flyer

CreativeMarket - Product Marketing Business Flyer
Photoshop PSD | 2550x3570 | 9 MB
42 Rules of Product Marketing: Learn the Rules of Product Marketing from Leading Experts from around the World

Phil Burton, Gary Parker, Brian Lawley, "42 Rules of Product Marketing: Learn the Rules of Product Marketing from Leading Experts from around the World"
ISBN: 1607730804 | 2012 | EPUB | 128 pages | 723 KB
50 Creative Little Holiday Product Ideas for Creative Entrepreneurs

50 Creative Little Holiday Product Ideas for Creative Entrepreneurs: Get Down to Business with 50 Product and Marketing Ideas for Your Etsy Shop by Danielle Maveal
English | 31 May 2015 | ASIN: B00YM2N7TS | 32 Pages | MOBI/EPUB/PDF (conv) | 6.07 MB

Do the holidays sneak up on you every year? Have you caught yourself at the end of November saying, "I should have prepared even earlier?".

New Product Development For Dummies by Robin Karol [Repost]  

Posted by tanas.olesya at June 8, 2015
New Product Development For Dummies by Robin Karol [Repost]

New Product Development For Dummies by Robin Karol
English | May 7, 2007 | ISBN: 0470117702 | 386 Pages | PDF | 3 MB

Written for small business owners and entrepreneurs looking for an inside track on new product development, New Product Development for Dummies offers you a unique opportunity to learn from two consummate insiders the secrets of successfully developing, marketing and making a bundle from a new product or service.
The Marketing of Technology Intensive Products and Services: Driving Innovations for Non-Marketers (repost)

The Marketing of Technology Intensive Products and Services: Driving Innovations for Non-Marketers (ISTE) by Patrick Corsi and Mike Dulieu
English | ISBN: 184821104X | 2009 | 320 pages | PDF | 6,7 MB

This book provides the basic models and methods for the profitable use and marketing of advanced technology. It provides a guide to developing and administering marketing plans, conducting market research, searching for and managing partners, tapping capital for innovation, scoping adequate pricing methods, managing intellectual property rights, and selling and distributing products and services.
Resolving the Innovation Paradox: Enhancing Growth in Technology Companies (repost)

Resolving the Innovation Paradox: Enhancing Growth in Technology Companies by Georges Haour
English | 2004-03-04 | ISBN: 1403916543 | 166 pages | PDF | 0,7 Mb

Innovation is central to the success of technology companies. The CEOs of these companies must make a priority of ensuring that technical know how is effectively converted into value. The paradox is that they rarely do. Resolving the Innovation Paradox shows how to put innovation for longer-term growth at the centre of the CEO radar.