Persuasive Communication

Persuasive Communication: How Audiences Decide. 2nd Edition  eBooks & eLearning

Posted by arundhati at March 7, 2017
Persuasive Communication: How Audiences Decide. 2nd Edition

Richard O. Young, "Persuasive Communication: How Audiences Decide. 2nd Edition"
2016 | ISBN-10: 1138920363, 1138920371 | 480 pages | PDF | 7 MB

The Neuroscience of Multimodal Persuasive Messages: Persuading the Brain  eBooks & eLearning

Posted by nebulae at April 8, 2017
The Neuroscience of Multimodal Persuasive Messages: Persuading the Brain

Dirk Remley, "The Neuroscience of Multimodal Persuasive Messages: Persuading the Brain"
English | ISBN: 1138635812 | 2017 | 172 pages | PDF | 5 MB
The Dynamics of Persuasion: Communication and Attitudes in the 21st Century (Lea's Communication)

The Dynamics of Persuasion: Communication and Attitudes in the 21st Century (Lea's Communication)
By Richard M. Perloff

Publisher: Lawrence Erlbaum | 424 pages | 2002-12-01 | ISBN: 0805840877 | 17.6 MB

Dynamic Communication: 27 Strategies to Grow, Lead, and Manage Your Business  eBooks & eLearning

Posted by ksveta6 at Aug. 7, 2017
Dynamic Communication: 27 Strategies to Grow, Lead, and Manage Your Business

Dynamic Communication: 27 Strategies to Grow, Lead, and Manage Your Business by Jill Schiefelbein
2017 | ISBN: 159918608X | English | 272 pages | EPUB | 3 MB
Commercial Communication in the Digital Age: Information or Disinformation? (Age of Access? Grundfragen Der Informationsgesells

Commercial Communication in the Digital Age: Information or Disinformation? (Age of Access? Grundfragen Der Informationsgesellschaft) by Gabriele Siegert
English | May 10, 2017 | ISBN: 3110416506 | 279 Pages | PDF | 4 MB

In today's digital age, online and mobile advertising are of growing importance, with advertising no longer bound to the traditional media industry. Although the advertising industry still has broader access to the different measures and channels, users and consumers today have more possibilities topublish, get informed or communicate - to "co-create" -, and toreach a bigger audience.

The Persuasive Leader: Lessons from the Arts (repost)  eBooks & eLearning

Posted by libr at July 12, 2017
The Persuasive Leader: Lessons from the Arts (repost)

The Persuasive Leader: Lessons from the Arts by Stephen J. Carroll and Patrick C. Flood
English | 2011 | ISBN-10: 0470688289 | PDF | 288 pages | 3,3 MB

Communication and Conflict: Italian Diplomacy in the Early Renaissance, 1350-1520  eBooks & eLearning

Posted by interes at July 3, 2017
Communication and Conflict: Italian Diplomacy in the Early Renaissance, 1350-1520

Communication and Conflict: Italian Diplomacy in the Early Renaissance, 1350-1520 by Isabella Lazzarini
English | 2015 | ISBN: 0198727410 | 304 pages | PDF | 1,4 MB

Rhetoric and Ethics in the Cybernetic Age: The Transhuman Condition (repost)  eBooks & eLearning

Posted by libr at June 10, 2017
Rhetoric and Ethics in the Cybernetic Age: The Transhuman Condition (repost)

Rhetoric and Ethics in the Cybernetic Age: The Transhuman Condition by Jeff Pruchnic
English | 2013 | ISBN: 0415840341 | ISBN-13: 9780415840347 | 220 pages | EPUB | 2 MB

Persuasive Advertising: Evidence-based Principles  eBooks & eLearning

Posted by leonardo78 at June 5, 2017
Persuasive Advertising: Evidence-based Principles

Persuasive Advertising: Evidence-based Principles by J. Scott Armstrong
2010 | ISBN: 1403913439 | 388 pages | EPUB | 0,9 MB

This book translates knowledge about persuasion into evidence-based principles. Useful knowledge about persuasion has been obtained over the last 100 years from the experience of advertising experts and from empirical studies in advertising and other fields including psychology, consumer behavior, law, mass communication, politics, and propaganda.
What's Your Presentation Persona?: Discover Your Unique Communication Style and Succeed in Any Arena

Scott Schwertly, Sunday Mancini, "What's Your Presentation Persona?: Discover Your Unique Communication Style and Succeed in Any Arena"
ISBN: 1259860639 | 2017 | EPUB | 288 pages | 6 MB