Persuasive Communication

Tutsplus - Understanding Persuasive Web Design  eBooks & eLearning

Posted by serpmolot at April 23, 2016
Tutsplus - Understanding Persuasive Web Design

Tutsplus - Understanding Persuasive Web Design
English | 26 Feb 2016 | mp4 | H264 1280x720 | AAC 2 ch | 0.5 hrs | 312 MB
eLearning | UX, Usability, Marketing, Communication, Content Strategy
Persuasive Advertising: Evidence-based Principles (repost)

Persuasive Advertising: Evidence-based Principles by Jon Scott Armstrong
English | 2010 | ISBN: 1403913439 | 350 pages | PDF | 11,2 MB

This book translates knowledge about persuasion into evidence-based principles. Useful knowledge about persuasion has been obtained over the last 100 years from the experience of advertising experts and from empirical studies in advertising and other fields including psychology, consumer behavior, law, mass communication, politics, and propaganda.
Power Talking - How to Say What You Mean & Get What You Want - Communication Skills DVD Training Video

Power Talking - How to Say What You Mean & Get What You Want - Communication Skills DVD Training Video
5хDVDRip | MP4/mp42, ~384 kb/s | 320x240 | Duration: 04:12:30 | English: AAC, 62 kb/s (2 ch) | 808 MB
Genre: Psychology and Behavior

Communication skills training is extremely important for people in sales, management, customer service, public speaking, or any position dealing with people. In this powerful communication skills training video, expert George Walther shares the knowledge, skills, and insights necessary to take your communication skills to the next level. You'll learn specific ideas on how to be more positive, more persuasive, improve your first impression, improve teamwork, and use positive language to serve at a higher level.

The Persuasive Leader: Lessons from the Arts (repost)  

Posted by interes at April 26, 2014
The Persuasive Leader: Lessons from the Arts (repost)

The Persuasive Leader: Lessons from the Arts by Stephen J. Carroll and Patrick C. Flood
English | 2011 | ISBN-10: 0470688289 | PDF | 288 pages | 3,3 MB

The communication aspect of leadership – to actively engage your followers and achieve understanding and motivation whilst making the message memorable – has never been more important. Using vivid lessons and examples from spheres outside business organization, The Persuasive Leader explores the leader's role as a communicator and teaches the fundamental principles of successful leadership.

Business Writing and Communication (repost)  

Posted by libr at Dec. 13, 2012
Business Writing and Communication (repost)

Business Writing and Communication By Kenneth Davis
2 edition 2010 | 256 Pages | ISBN: 0071738266 | PDF | 3 MB

Supercharge your writing skills . . . by the end of the week!
In the workplace, your writing speaks volumes about you. Whether you’re crafting a three-line message or a 300-page report, you need to write in a polished, professional way—regardless of your position or profession.
Course in Business Writing and Communication puts you on the fast track to becoming a strong, persuasive business writer. Complete with exercises, self-tests, and an online final exam, this multifaceted business writing “course” teaches you how to:
Persuasive Advertising: Evidence-based Principles (repost)

Jon Scott Armstrong, "Persuasive Advertising: Evidence-based Principles"
English | 2010 | ISBN: 1403913439 | 350 pages | PDF | 11,2 MB

This book translates knowledge about persuasion into evidence-based principles. Useful knowledge about persuasion has been obtained over the last 100 years from the experience of advertising experts and from empirical studies in advertising and other fields including psychology, consumer behavior, law, mass communication, politics, and propaganda.
Persuasive Advertising: Evidence-based Principles (repost)

Jon Scott Armstrong, "Persuasive Advertising: Evidence-based Principles"
English | 2010 | ISBN: 1403913439 | 350 pages | PDF | 8,2 MB

This book translates knowledge about persuasion into evidence-based principles. Useful knowledge about persuasion has been obtained over the last 100 years from the experience of advertising experts and from empirical studies in advertising and other fields including psychology, consumer behavior, law, mass communication, politics, and propaganda.
Introducing Intercultural Communication: Global Cultures and Contexts, 2nd edition

Shuang Liu and Zala Volcic, "Introducing Intercultural Communication: Global Cultures and Contexts, 2nd edition"
English | ISBN: 1446285901, 144628591X | 2014 | 384 pages | PDF | 13 MB

Innovative Approaches to Teaching Technical Communication  eBooks & eLearning

Posted by lengen at Dec. 9, 2016
Innovative Approaches to Teaching Technical Communication

Innovative Approaches to Teaching Technical Communication by Tracy Bridgeford
English | Jan. 1, 2004 | ISBN: 0874215749 | 369 Pages | PDF | 1 MB

Innovative Approaches to Teaching Technical Communication offers a variety of activities, projects, and approaches to energize pedagogy in technical communication and to provide a constructive critique of current practice. A practical collection, the approaches recommended here are readily adaptable to a range of technological and institutional contexts, as well as being theoretically grounded and pedagogically sound. Throughout the collection, its editors and contributors demonstrate the importance of critically engaging students through creative and innovative pedagogies.

Foundations and Frontiers in Computer, Communication and Electrical Engineering  eBooks & eLearning

Posted by sasha82 at Dec. 8, 2016
Foundations and Frontiers in Computer, Communication and Electrical Engineering

Foundations and Frontiers in Computer, Communication and Electrical Engineering: Proceedings of the 3rd International Conference C2E2, Mankundu, West Bengal, India, 15th-16th January, 2016. by Aritra Acharyya
2016 | ISBN: 1138028770 | English | 564 pages | PDF | 144 MB