Commercial Communication in the Digital Age: Information or Disinformation? (Age of Access? Grundfragen Der Informationsgesellschaft) by Gabriele Siegert
English | May 10, 2017 | ISBN: 3110416506 | 279 Pages | PDF | 4 MB
In today's digital age, online and mobile advertising are of growing importance, with advertising no longer bound to the traditional media industry. Although the advertising industry still has broader access to the different measures and channels, users and consumers today have more possibilities topublish, get informed or communicate - to "co-create" -, and toreach a bigger audience.