Lynda - Marketing and Monetizing on YouTube with Anson Alexander
MP4 + Exercise Files | Duration: 2h 57m | 1280x720 | Video: 30 fps 993 kbps | Audio: AAC 48KHz 130 kbps 2 stereo | 335 MB
Genre: eLearning | Level: Appropriate for all | Language: English | Released: Oct 07, 2014
Join experienced YouTube channel optimizer Anson Alexander as he shares his strategies for succeeding on the world's largest video platform. This course shows marketers and others how to create a winning presence and monetize videos on YouTube, where more than 6 billion hours are watched monthly. The course explains how to create a channel and join the Partner Program, and how to attract and best interact with subscribers. Then you learn how to customize your YouTube channel's About page, create engaging playlists, and customize content to draw in viewers. The course also explores how to optimize videos for search engines; add annotations, notes, and links; and use YouTube's InVideo Programming. Finally, Anson shows how to use YouTube Analytics, explaining which statistics to focus on in order to better guide your content strategy.