The greatest athletic performances spring from the mind, not the body. Elite athletes have known this for decades, and now science is learning why it's true. In his fascinating new book, How Bad Do You Want It?, coach Matt Fitzgerald examines more than a dozen pivotal races to discover the surprising ways elite athletes strengthen their mental toughness.
From the national bestselling author of ''Racing Weight'', Matt Fitzgerald exposes the irrationality, halftruths, and downright impossibility of a ''single right way'' to eat and reveals how to develop rational, healthy eating habits. From ''the FourHour Body'' to ''Atkins,'' there are diet cults to match seemingly any mood and personality type. Everywhere we turn, someone is preaching the ''one true way'' to eat for maximum health. 'Paleo Diet' advocates tell us that all foods less than twelve thousand years old are the enemy. Lowcarb gurus demonize carbs, and then there are the lowfat prophets. But they agree on one thing: there is only one true way to eat for maximum health.