The Sales Success Handbook : 20 Lessons to Open and Close Sales Now by Linda Richardson
English | 2003 | ISBN-10: 0071416366 | PDF | 64 pages | 0,3 Mb
The classic "features and benefits" sales approach is dead. To sell today, you must add value, provide perspective, and show customers how your product will quickly and consistently solve their specific needs.
First, of course, you must listen to your customers–to discover exactly what their specific needs are.