We know that the only way to truly understand the Jobs that a product gets hired to do is to conduct interviews with consumers who have struggled and made a purchase. This course will give you everything you need to conduct a great Jobs-to-be-Done interview. The course is taught using actual interviews that have been conducted with real consumers who have bought things like laptop bags, mattresses, and bottles of wine! We also take a deep dive into the tools that we use to understand how energy and emotion play into the purchase process. Expect to spend around 6 hours completing the course.