Harlan E. Spotts "Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty"
Publisher: Springer | English | 2015 | ISBN:3319118447 | 353 pages | PDF | 94.9 MB
This volume includes the full proceedings from the 2004 Academy of Marketing Science (AMS) Annual Conference held in Vancouver, Canada, entitled Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty. It include papers aimed to create awareness of the issues, trends, and advances associated with current marketing theories and practices.