Marketing Theory

Controversy in Marketing Theory: For Reason, Realism, Truth and Objectivity  eBooks & eLearning

Posted by roxul at Sept. 27, 2016
Controversy in Marketing Theory: For Reason, Realism, Truth and Objectivity

Shelby D. Hunt, "Controversy in Marketing Theory: For Reason, Realism, Truth and Objectivity"
English | ISBN: 0765609312, 0765609320 | 2003 | 307 pages | PDF conv | 3 MB

Cross-Cultural Marketing: Theory, practice and relevance  eBooks & eLearning

Posted by interes at Jan. 16, 2016
Cross-Cultural Marketing: Theory, practice and relevance

Cross-Cultural Marketing: Theory, practice and relevance by Dawn Burton
English | 2008 | ISBN: 0415448921, 041544893X | 328 pages | PDF | 1 MB

Marketing: Theory, Evidence, Practice  eBooks & eLearning

Posted by AlenMiler at July 8, 2015
Marketing: Theory, Evidence, Practice

Marketing: Theory, Evidence, Practice by Katherine Anderson
English | 17 Jan. 2013 | ISBN: 0195573552 | 656 Pages | AZW4/PDF (True) | 38.61 MB/34.85 MB

Marketing is an important area of management activity in any organisation. It generates trade and involves analysing, planning, managing and controlling activities concerned with creating and maintaining high levels of customer service and satisfaction.
Marketing Theory: Foundations, Controversy, Strategy, and Resource-advantage Theory

Marketing Theory: Foundations, Controversy, Strategy, and Resource-advantage Theory by Shelby D. Hunt
English | 2010 | ISBN: 0765623633 | 464 pages | PDF | 2,4 MB
Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty

Harlan E. Spotts "Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty"
Publisher: Springer | English | 2015 | ISBN:3319118447 | 353 pages | PDF | 94.9 MB

​​This volume includes the full proceedings from the 2004 Academy of Marketing Science (AMS) Annual Conference held in Vancouver, Canada, entitled Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty. It include papers aimed to create awareness of the issues, trends, and advances associated with current marketing theories and practices.

Marketing Theory: A Student Text (repost)  eBooks & eLearning

Posted by interes at May 9, 2014
Marketing Theory: A Student Text (repost)

Marketing Theory: A Student Text by Michael John Baker and Michael Saren
English | 2010 | ISBN: 1849204667, 1849204659 | 448 pages | PDF | 5 MB

As a relatively young, applied discipline, one major challenge for marketing has been to build its own distinct body of theory. One problem for teachers of the subject is that many students find books on marketing theory dense and difficult to follow.

Marketing Theory: A Student Text (Repost)  eBooks & eLearning

Posted by nebulae at Feb. 21, 2013
Marketing Theory: A Student Text (Repost)

Michael Baker, Michael Saren, "Marketing Theory: A Student Text"
English | 2010 | ISBN: 1849204667, 1849204659 | 448 pages | PDF | 5 MB

Marketing Theory: A Student Text  eBooks & eLearning

Posted by tot167 at Nov. 23, 2011
Marketing Theory: A Student Text

Michael Baker, Michael Saren, "Marketing Theory: A Student Text"
Sag e | 2010 | ISBN: 1849204667, 1849204659 | 448 pages | PDF | 5 MB

Relationship Marketing: Theory and Practice  eBooks & eLearning

Posted by tot167 at Dec. 15, 2009
Relationship Marketing: Theory and Practice

Professor Francis A Buttle, "Relationship Marketing: Theory and Practice"
Sage Publications Ltd | 1996 | ISBN: 1853963135 | 214 pages | PDF | 4,8 MB

Creating Marketing Magic and Innovative Future Marketing Trends  eBooks & eLearning

Posted by hill0 at Jan. 7, 2017
Creating Marketing Magic and Innovative Future Marketing Trends

Creating Marketing Magic and Innovative Future Marketing Trends: Proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference … of the Academy of Marketing Science) by Maximilian Stieler
English | 29 Jan. 2017 | ISBN: 3319455958 | 1516 Pages | PDF | 24.58 MB

This volume includes the full proceedings from the 2016 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida, entitled Creating Marketing Magic and Innovative Future Marketing Trends.