Marketing Theory

Controversy in Marketing Theory: For Reason, Realism, Truth and Objectivity  eBooks & eLearning

Posted by roxul at Sept. 27, 2016
Controversy in Marketing Theory: For Reason, Realism, Truth and Objectivity

Shelby D. Hunt, "Controversy in Marketing Theory: For Reason, Realism, Truth and Objectivity"
English | ISBN: 0765609312, 0765609320 | 2003 | 307 pages | PDF conv | 3 MB
Marketing Theory: Foundations, Controversy, Strategy, and Resource-advantage Theory

Marketing Theory: Foundations, Controversy, Strategy, and Resource-advantage Theory by Shelby D. Hunt
English | 2010 | ISBN: 0765623633 | 464 pages | PDF | 2,4 MB
Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty

Harlan E. Spotts "Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty"
Publisher: Springer | English | 2015 | ISBN:3319118447 | 353 pages | PDF | 94.9 MB

‚Äč‚ÄčThis volume includes the full proceedings from the 2004 Academy of Marketing Science (AMS) Annual Conference held in Vancouver, Canada, entitled Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty. It include papers aimed to create awareness of the issues, trends, and advances associated with current marketing theories and practices.

Marketing Theory: A Student Text (repost)  

Posted by interes at May 9, 2014
Marketing Theory: A Student Text (repost)

Marketing Theory: A Student Text by Michael John Baker and Michael Saren
English | 2010 | ISBN: 1849204667, 1849204659 | 448 pages | PDF | 5 MB

As a relatively young, applied discipline, one major challenge for marketing has been to build its own distinct body of theory. One problem for teachers of the subject is that many students find books on marketing theory dense and difficult to follow.
Cross-Cultural Marketing: Theory, practice and relevance

Cross-Cultural Marketing: Theory, practice and relevance by Dawn Burton
English | 2008 | ISBN: 0415448921, 041544893X | 328 pages | PDF | 1 MB

Marketing: Theory, Evidence, Practice  

Posted by AlenMiler at July 8, 2015
Marketing: Theory, Evidence, Practice

Marketing: Theory, Evidence, Practice by Katherine Anderson
English | 17 Jan. 2013 | ISBN: 0195573552 | 656 Pages | AZW4/PDF (True) | 38.61 MB/34.85 MB

Marketing is an important area of management activity in any organisation. It generates trade and involves analysing, planning, managing and controlling activities concerned with creating and maintaining high levels of customer service and satisfaction.

Marketing Theory: A Student Text (Repost)  

Posted by nebulae at Feb. 21, 2013
Marketing Theory: A Student Text (Repost)

Michael Baker, Michael Saren, "Marketing Theory: A Student Text"
English | 2010 | ISBN: 1849204667, 1849204659 | 448 pages | PDF | 5 MB

Marketing Theory: A Student Text  

Posted by tot167 at Nov. 23, 2011
Marketing Theory: A Student Text

Michael Baker, Michael Saren, "Marketing Theory: A Student Text"
Sag e | 2010 | ISBN: 1849204667, 1849204659 | 448 pages | PDF | 5 MB

Relationship Marketing: Theory and Practice  

Posted by tot167 at Dec. 15, 2009
Relationship Marketing: Theory and Practice

Professor Francis A Buttle, "Relationship Marketing: Theory and Practice"
Sage Publications Ltd | 1996 | ISBN: 1853963135 | 214 pages | PDF | 4,8 MB

Electronic Marketing  eBooks & eLearning

Posted by tanas.olesya at Oct. 20, 2016
Electronic Marketing

Electronic Marketing: Theory and Practice for the Twenty-First Century: Theory and Practice for the 21st Century by Mr John O'Connor
English | 17 Dec. 2003 | ISBN: 0273684760 | 456 Pages | PDF | 11 MB

Written by leading players in both industry and academia, Electronic Marketing: Theory and Practice for the 21st Century provides a broad, but sound overview of this rapidly changing field.