Marketing Analytics: Strategic Models And Metrics

Digital Video Quality: Vision Models and Metrics [Repost]  

Posted by JohnZulzman at Sept. 18, 2014
Digital Video Quality: Vision Models and Metrics [Repost]

Digital Video Quality: Vision Models and Metrics
Wiley; 1 edition | ISBN: 0470024046 | 192 pages | PDF | March 4, 2005 | English | 2.90 Mb

Lynda - Marketing Analytics: Presenting Digital Marketing Data  eBooks & eLearning

Posted by U.N.Owen at Nov. 16, 2016
Lynda - Marketing Analytics: Presenting Digital Marketing Data

Lynda - Marketing Analytics: Presenting Digital Marketing Data
Size: 110 MB | Duration: 0h 54m | Video: AVC (.mp4) 1280x720 30fps | Audio: AAC 48KHz 2ch
Genre: eLearning | Level: Advanced | Language: English

In this course, you'll learn how to effectively present digital marketing data from Google Analytics to your stakeholders.

Lynda - Marketing Analytics: Segmentation and Testing  eBooks & eLearning

Posted by U.N.Owen at Nov. 15, 2016
Lynda - Marketing Analytics: Segmentation and Testing

Lynda - Marketing Analytics: Segmentation and Testing
Size: 129 MB | Duration: 0h 53m | Video: AVC (.mp4) 1280x720 15&30fps | Audio: AAC 48KHz 2ch
Genre: eLearning | Level: Advanced | Language: English

An understanding of how to segment and test marketing campaigns with analytics is a useful addition to any digital marketer's toolkit.

Lynda - Marketing Analytics: Setting and Measuring KPIs  eBooks & eLearning

Posted by U.N.Owen at Sept. 27, 2016
Lynda - Marketing Analytics: Setting and Measuring KPIs

Lynda - Marketing Analytics: Setting and Measuring KPIs
Size: 86 MB | Duration: 0h 34m | Video: AVC (.mp4) 1280x720 15&30fps | Audio: AAC 48KHz 2ch
Genre: eLearning | Level: Intermediate | Language: English

How are you measuring your marketing efforts? Do you want to make more data-driven decisions? KPIs (key performance indicators) offer a quantitative measure of your success, whether you track it in visits, clicks, signups, or purchases.
The Art of Digital Marketing: The Definitive Guide to Creating Strategic, Targeted, and Measurable Online Campaigns

The Art of Digital Marketing: The Definitive Guide to Creating Strategic, Targeted, and Measurable Online Campaigns by Ian Dodson
2016 | ISBN: 1119265703 | English | 400 pages | EPUB | 12 MB

Data Analytics: Models and Algorithms for Intelligent Data Analysis, Second Edition  eBooks & eLearning

Posted by Underaglassmoon at Aug. 1, 2016
Data Analytics: Models and Algorithms for Intelligent Data Analysis, Second Edition

Data Analytics: Models and Algorithms for Intelligent Data Analysis, Second Edition
Springer Vieweg | Computer Science | August 27, 2016 | ISBN-10: 3658140747 | 150 pages | pdf | 4.85 mb

Authors: Runkler, Thomas A.
A comprehensive introduction
Big Data: Using SMART Big Data, Analytics and Metrics To Make Better Decisions and Improve Performance

Big Data: Using SMART Big Data, Analytics and Metrics To Make Better Decisions and Improve Performance by Bernard Marr
2015 | ISBN: 1118965833 | English | 256 pages | PDF | 5 MB
Advanced Analytics for Green and Sustainable Economic Development: Supply Chain Models and Financial Technologies (repost)

Zongwei Luo, "Advanced Analytics for Green and Sustainable Economic Development: Supply Chain Models and Financial Technologies"
English | 2011 | ISBN: 1613501560 | 264 pages | PDF | 6 MB
Marketing Analytics Roadmap: Methods, Metrics, and Tools

Jerry Rackley, "Marketing Analytics Roadmap: Methods, Metrics, and Tools"
English | ISBN: 1484202600 | 2015 | 170 pages | PDF | 2 MB
Marketing Analytics: A Practical Guide to Real Marketing Science

Marketing Analytics: A Practical Guide to Real Marketing Science by Mike Grigsby
English | 3 Jun. 2015 | ISBN: 0749474173 | 248 Pages | EPUB/AZW3/PDF (conv) | 5.88 MB

Marketing Analytics arms business analysts and marketers with the marketing science understanding and techniques they need to solve real-world marketing problems, from pulling a targeted list and segmenting data to testing campaign effectiveness and forecasting demand.