“All battles are in some degree…disasters.” These words by military historian John Keegan are true in that military conflicts inevitably involve death and destruction. Yet despite their tragic cost, many battles are regarded as great triumphs, while others are nearly universally declared blunders. What qualifies such battles for special condemnation—or inquiry, for that matter? Why focus on failure at all?
Incredible Engineering Blunders: Fixed follows leading engineering journalist Justin Cunningham and his team of intrepid reporters, as they uncover the world’s most bizarre engineering blunders and find out how to fix them.
This new edition of Blunders in International Business is significantly updated and revised, full of interesting anecdotes, including dozens of new international business blunders. David Ricks has uncovered many informative and entertaining blunders that will make this book hard to put down.
Features blunders from well-known corporations American Express, McDonalds, Toyota, GM, Sharwoods, Jolly Green Giant, Bacardi, Puff, AOL, BMW, and many others.
Conserves its well-liked, concise format.
Several well-known blunders from previous editions have been replaced in order to update the lessons learned.