John B. Cullen, K. Praveen Parboteeah "International Business: Strategy and the Multinational Enterprise"
Routledge | 2009-07-10 | ISBN : 0415800579 | Pages: 500 | PDF | 10.58 MB
A new international business text for a new and ever changing global environment. With a unique chapter covering International E-Commerce, Cullen is written in a unique way. Issues link the chapters. The logic is that to choose and implement strategies in international business, you need to understand the global, institutional, and cultural environment. In turn, you need to align functional strategies to support the more general multinational strategies.